High Quality Cotton Opens Market Access


In the ongoing battle to drive demand for cotton, growers who plant FiberMax® and Stoneville® varieties are seeing higher returns and taking advantage of greater market access.

Simply put, selling high quality cotton opens the door to more sales at higher prices.

How can growers capitalize on this income opportunity?

“Cotton growers who plant high-yielding, high-quality varieties from FiberMax and Stoneville cotton seed brands can provide mills with the quality cotton they need. What we’re seeing is that cotton that meets these exacting requirements can command a premium in the market.”
- Brent Crossland, Head of Fiber Development, Bayer

High Quality Fiber Increases Demand – and Grower Income

Consumers with a taste for luxury and a market demand for sustainability provide opportunities to the cotton market.

Mill efficiency also gets a boost from fiber that is longer, stronger and more uniform.

“Mills are conscious of efficiency, and while manmade fiber is going to be a little cheaper, higher quality cotton produces a look and feel that is unmatched by synthetic fibers,” says Brent Crossland,
head of fiber development for Bayer.

The starting point for growers is to plant varieties likely to produce high-quality fiber.

Gin manager Jeff Turner, of Glasscock County Co-op in Garden City, Texas, recently ran the number on the earnings difference between FiberMax cotton varieties and competitive varieties.

“As far as loan value, FiberMax on average was 90 points better than the other varieties. That’s about $4.53 cents a bale,” Turner says. “So, it’s noticeable. I mean, $4.53 is quite substantial just because that was the variety you chose to plant.”

The next step is to “shop” higher quality cotton to more than your traditional buyer, says Dr. O.A. Cleveland, veteran cotton market analyst and economics professor emeritus at Mississippi State University.

Growers who plant FiberMax and Stoneville cotton also can participate in end-user marketing programs to further differentiate their fiber in the global market.

Crossland develops markets for Certified FiberMax Cotton® and Authentic Stoneville Cotton, and he says growers have another opportunity to differentiate their fiber through participation in the Bayer e3™ sustainable cotton program. Sustainability drives a significant consumer sector and apparel manufacturers are responding with sustainable, transparent processes for bringing clothing from the farm to the consumer.

“Apparel manufacturers are responding to the desire consumers have to support brands that are environmentally, economically and socially responsible,” Crossland says. “Bayer e3 certification provides a well-lit path for mills and brands to deliver on sustainability and transparency regarding the fiber they source.”

Growers feel the impact of high quality cotton in their pocket; the industry impact is increased demand.

Growers who plant FiberMax and Stoneville cotton also can participate in end-user marketing programs to further differentiate their fiber in the global market.

Crossland develops markets for Certified FiberMax Cotton® and Authentic Stoneville Cotton, and he says growers have another opportunity to differentiate their fiber through participation in the Bayer e3™ sustainable cotton program. Sustainability drives a significant consumer sector and apparel manufacturers are responding with sustainable, transparent processes for bringing clothing from the farm to the consumer.

“Apparel manufacturers are responding to the desire consumers have to support brands that are environmentally, economically and socially responsible,” Crossland says. “Bayer e3 certification provides a well-lit path for mills and brands to deliver on sustainability and transparency regarding the fiber they source.”

Growers feel the impact of high quality cotton in their pocket; the industry impact is increased demand.


Growers Make More Money with FiberMax Varieties

Records from the 2016 harvest at Glasscock County Co-op show FiberMax growers on average earned 90 points more per pound on loan value, which translated to an additional $4.53 per bale. Overall, growers who ginned FiberMax cotton at the Glasscock County location made $350,000 more than growers who chose competitive varieties.

Glasscock County Co-op Seed Variety Report 2016


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