Spinning mills around the world demand high quality, sustainably produced cotton. Growers can make their fiber more desirable in the global market by understanding the needs of spinning mills and their customers.
Consumers of cotton apparel and home furnishings continue to demand higher quality goods, and they want to know more about how the cotton that goes into their T-shirts and jeans is produced. Because sustainability and supply chain transparency are becoming more important to consumers, many spinning mills have focused on sourcing cotton that meets consumer demand.
Introducing e3™ cotton
U.S. cotton growers can meet this demand by producing higher quality cotton and marketing their fiber as e3™ cotton. CropbScience offers the e3 cotton program to help FiberMax® and Stoneville® growers market their cotton as sustainably produced, high quality fiber. e3 certification indicates the grower's commitment to produce cotton in an environmentally responsible, economically viable and socially equitable manner.
Many U.S. growers have already integrated these sustainability commitments into their farming operations. Steve Newsom, a cotton grower from Sundown, Texas, has participated in the FiberMax marketing program for several years. For him, sustainable cotton production is something that cotton growers have been doing for a long time, even if they didn’t call it sustainable cotton production.
“Give me a piece of land. Five years from now, is it better?” Newsom said. “That’s my analysis of sustainability. I feel like improving the land is excellent proof of our sustainability.”
The e3 cotton program helps growers determine where they can improve their farming practices and allows them to market their fiber as certified, sustainably produced e3 cotton.
Participation is free
It is easy to certify your cotton. Harvest is a great time to certify your bales as Certified FiberMax® or Authentic Stoneville® and begin the self-assessment for the e3 program.
Step 1: Plant FiberMax or Stoneville cotton. Only growers who plant FiberMax and Stoneville cotton can participate in the e3 program.
Step 2: Complete the e3 enrollment and self-assessment forms.
Step 3: Use the Fieldprint® calculator, an online tool, to assess the sustainability of your cotton operation. The Fieldprint calculator estimates sustainability in multiple categories, such as land use, irrigation water use and greenhouse gas emissions. Growers agree to continual improvement against their baseline sustainability assessment from the Fieldprint calculator.
Step 4: At harvest, certify your bales as Certified FiberMax or Authentic Stoneville and identify them as e3 cotton. This designation tells buyers that your bales were grown in the United States from FiberMax or Stoneville cottonseed with a commitment to increasing sustainability. Crop Science has developed the e3 cotton program to help increase worldwide demand for your cotton and promote sustainable cotton production.
For more information on the e3 program, visit www.e3cotton.com. To sign up for the Certified FiberMax or Authentic Stoneville programs, visit www.CertifiedFiberMax.com.