An Inside Look at On Demand™ and Poncho®/VOTiVO® from Iowa

Wednesday, August 7, 2013
Poncho/VOTiVO treated soybean field

Bayer hosted a group of top agricultural trade media for an educational and hands-on field tour showcasing SeedGrowth solutions for growers and retailers on June 25 at the Farmer’s Cooperative in Forest City, Iowa.


The half-day event focused on the benefits of the On Demand™ system and Poncho®/VOTiVO® seed treatment for soybeans and corn. Guests witnessed the On Demand system run first-hand, giving a rare, behind-the-scenes look at the fully-automated closed treatment system developed to make treating seeds easier, more accurate and more efficient.


Bayer product manager Kerry Grossweiler took guests through the On Demand process, highlighting the benefits of minimized chemical exposure, sustainability, seed traceability, efficiency and the troubleshooting communications system.


Farmer’s Cooperative staff shared detailed accounts of their experience with the revolutionary machine, noting how their seed treatment business has grown immensely in the past year and how the system has enabled them to provide growers with a traceable, precisely coated product only available through On Demand treatment.


Farmer’s Cooperative seed sales manager Matt Keel stated, "We were treating seed at 5,500 to 6,000 units a year and now we are over 10,000 units with the addition of On Demand. Within two to three years we want to triple this number, and I don’t see why that couldn’t happen—we can only go up from here."


The group also viewed a nearby corn and soybean plot with Poncho/VOTiVO treated seedlings on display. Standing amidst the crop rows, Bayer product manager Ethan Luth gave an up-close-and-personal view of the direct comparison of treated versus untreated seeds, discussing the dual mode of action of Poncho/VOTiVO by combining a chemical insecticide and a biologic product, enabling protection to the seed from day one, continuing to grow with the seed as a living barrier from insect and nematode threats.

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