Produce Innovation: Bayer and Beyond

Monday, November 10, 2014
PMA Fresh Summit Convention and Expo

Author:  Steve Olson
Senior Product Manager and Citrus Crop Manager

A few weeks back, more than 20,000 produce and floral industry leaders from around the world came together at the PMA’s Fresh Summit in Anaheim, Calif. Over the three-day conference and expo, emerging trends were shared and opportunities identified.


While it may seem unlikely for an agricultural input company like Bayer CropScience to exhibit at this show, our organization is committed to understanding the demands of the food chain. This way we can continue to develop the innovations growers need to be successful in the field and in the marketplace, and what better way than by interacting with grower-shippers, wholesalers, retailers, consumers and others.


Bayer CropScience showcased our Food Chain Partnership, which unites growers, traders, processors and retailers to develop integrated crop solutions that adhere to sustainable agricultural principles.


It was exciting to be able to share Bayer’s integrated solutions—seeds, crop protection and services— which all help enable growers to improve productivity, crop yield and quality in a sustainable way. These solutions in turn help provide consumers with the superior, nutritious and tasty fruits and vegetables they expect year-round.


In addition to highlighting successful food chain partnerships around the globe, Bayer also acknowledged that innovation needs to take place at all levels of the food value chain and that those innovations need to be identified and recognized.


At Fresh Summit, we announced we will honor a leader in the produce industry whose thinking, practices and use of technology enhance the role of produce in creating better lives.


The first Bayer CropScience Produce Innovation Award will recognize a grower whose innovative efforts improve yield and quality of a produce crop; increase accessibility of produce to a broader group of people; or increase demand for produce by expanding awareness and appreciation for the health benefits of fruits and vegetables, including tree nuts and potatoes.


The winner will receive an all-expense paid trip to the 2015 Ag Issues Forum in Phoenix, a $10,000 grant to advance their award-winning innovation or to support a project in their local community that also increases the positive contributions of produce in people’s lives, a $2,000 gift card to the Apple Store to further efforts in business technology, and recognition as a produce innovator.



steve olsonAbout Steve Olson:
Steve Olson is a Sr. Product Manager for Bayer’s Horticulture business based in Research Triangle Park, NC.  He has a BS degree in Horticulture Science from N.C. State University.




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