Happy World Food Day!

Thursday, October 16, 2014
Tiny people on top of oversized bread products

Happy World Food Day! Today we invite you to join Bayer CropScience in the fight against global hunger.

World Food Day (observed each year on October 16th) seeks to address hunger issues by highlighting the need to cultivate solutions to end worldwide hunger and provide everyone with a healthy, plentiful food supply.  Established by the United Nations’ Food and Agriculture Organization (FAO), World Food Day is a time for organizations around the world to promote advocacy efforts in the hopes of engaging more people in the fight against hunger. This year’s theme is “Family Farming: Feeding the World, Caring for the Earth.”

Bayer CropScience is a proud supporter of World Food Day.  With our global population expected to hit 9.6 billion by 2050, we recognize that food security is one of the biggest challenges facing the world today.  In order to face this challenge, Bayer CropScience is helping grow the next generation of agricultural innovators.  

As a leader in the agricultural market, Bayer CropScience was invited to contribute our story of innovation, collaboration and education for National Geographic’s 100-page World Food Day special publication that will be shared with key stakeholders at various international agricultural gatherings, such as World Food Prize and FAO meetings. Our 2-page spread includes an advertorial that features four challenges facing agriculture today: citrus greening in fruits and high salinity in rice cropping as two specific innovation needs in farming, and the growing societal issues of people disconnected from farming realities and negative perceptions of modern agriculture – and the ways in which Bayer is making a difference. The ad on the right-hand side reinforces the message that the challenge of feeding the growing planet is big – bigger than us – and that we must engage in dialogue with others especially the next generation to ensure the future.

The Bayer CropScience Agricultural Education Program is also reaching out to the next Ag generation with the Global Youth Summit in Canberra, Australia in 2015.  The summit is designed to bring together the next generation of scientists, growers and thought leaders.  (If you are ages 18-25 apply here.)   

In order to “feed the world” and “care for the Earth” (as this year’s World Food Day tagline declares), the agricultural and science communities need to work together to cultivate solutions that will provide the world with safe, nutritious, plentiful food sources for years to come.  Bayer CropScience is committed to investing in research and development, educating the next generation, and collaborating with key stakeholders to eliminate hunger and feed a rapidly expanding population.  We believe that together, we can feed a hungry world.

We are honored to participate in these World Food Day events and elevate hunger issues to find collaborative global solutions.    

For more updates on World Food Day, follow us at @Bayer4CropUS on Twitter and use the hashtag #WFD2014.

And learn more about the “Future of Food” series at http://food.nationalgeographic.com/ or download the digital issue at https://itunes.apple.com/us/app/future-food-presented-by-national/id923778616?ls=1&mt=8&at=11l3Sd&ct=bayer.

 

Happy World Food Day 


 

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