Feeding a Growing Planet at Commodity Classic 2015
Friday, March 13, 2015
Author: Jeff Donald, External Communications
After a couple of exciting days at Ag Issues Forum, we quickly switched gears to the 20th Annual Commodity Classic. Al Luke, Broad Acre Crop Marketing Lead, kicked off Commodity Classic on Thursday discussing innovative solutions to look forward to in 2015.
As soon as the doors opened up, the crowds rushed in to learn about the latest and greatest solutions, products and equipment in the industry. The total attendance set a record with nearly 8,000 attendees. We were thrilled to welcome so many visitors to learn about our newest products and initiatives.
The bee health booth was buzzing with excitement. Kids enjoyed seeing the black and yellow balloons transform into bracelets, bow ties and hats while adults engaged in conversation with Bayer bee team experts about the steps needed to improve bee health. Another topic of conversation was our Feed a Bee
initiative, which aims to increase forage for honey bees and other pollinators, including growing 50 million flowers and providing additional forage acreage in 2015.
In our main booth, visitors were greeted with a Feeding America
donation card. After visitors wrote their name on the card, they placed it on their preferred region. We enjoyed seeing the map fill up, and spreading awareness of Feeding America’s mission to feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger. We were proud to donate $10,000 to the organization in honor of everyone who placed their name on the map.
Overall, the event was a huge success. We are already looking forward to Commodity Classic 2016 in New Orleans, LA!
Thank you to our 649 Feeding America map participants.
For more information, follow us on Twitter @Bayer4CropsUS and check out the #Classic15 conversation. For more information on our Feed a Bee initiative, please visit www.FeedABee.com.