A Year for the Books – Bayer’s Best of 2016 Recapped

Wednesday, December 28, 2016
By: Darren Wallis, Crop Science, a Division of Bayer, Vice President, Communications
The best of Bayer in 2016

As we look back on 2016 and reflect on the world events, politics and weather, some may be glad that it’s over. I however, have been thankful for another wonderful year at Bayer, so I put together the following list to recap all the great things that we can be proud of.

1. The first annual Agvocacy Forum, previously known Ag Issues Forum, kicked off the few days before the 2016 Commodity Classic in March. This event spearheaded the AgVocate program since its launch in 2015. With over 10,000 people engaged in the program, it has given us an opportunity to connect with our customers via in-person trainings, speaking engagements and online. The AgVocate Facebook Group, a community of 1,800+ members, has helped us extend the conversation to even more people including consumers, bloggers, dietitians and more.

2. We are continuing to raise the bar when it comes to innovation. We opened four new facilities this year including the Greenhouse Grand Opening in West Sacramento, the Cotton Breeding Station in Dawson, GA, and two research and development facilities in Puerto Rico.

Cotton breeding tream outside Dawson Station Guanica Trait Development Station
The Bayer breeding team takes a look at the Stoneville varieties planted at the Dawson, GA Cotton Breeding Station.
We are committed to investing in Puerto Rico with the opening of the Guanica Trait Development Station.

3. We also engaged with our future leaders of the ag industry during a fun National FFA Officer visit and at the National FFA Convention. We asked these young AgVocates which agricultural topic they felt most passionate about, and the responses were posted on the AgVocate Wall. Bayer employees also had fun leading up to the convention by trying on their FFA jackets in the office.

Wall of AgVocate signatures Bayer employee trying on FFA jacket
FFA members take turns pledging to be an AgVocate by selecting a topic that they care about. Topics include: Preserving Water, Bee Health, Crop Protection, Biotechnology, Conservation of Resources and Role of Organics.
Josh VanDeWall, Northern Region Campaign Manager, tries on his jacket and reflects on his time as a Chapter FFA Officer.

4. Another year, another successful Producer Information Exchange (PIE) Tour with the National Cotton Council! Groups of growers traveled coast to coast to learn new farming techniques, develop relationships with other producers and make their own operations more efficient, sustainable and profitable.

Stoneville Cotton field Almonds growing in Bakersville, CA
Growers check out a field of Stoneville® cotton in Mississippi as part of their PIE Cotton tour.
Growers check out a field of Stoneville® cotton in Mississippi as part of their PIE Cotton tour.

5. We reached an agreement with Monsanto this September to create an industry leader that is advancing together to create a global leader in agriculture. To learn more go to www.advancingtogether.com.

Bayer offers to buy Monsanto

6. The Real Yield Sweepstakes launched in July, offering growers a chance to win a Real Yield field. With a simple entry, contestants could have won up to 500 acres of the LibertyLink® system for cotton or soybeans. See all of our winners here.

LibertyLink Real Yield Sweepstakes

7. It was a great couple of days in Boone, Iowa at Farm Progress Show showing growers our latest solutions while still having fun with the Ed and Edna corn hole, the AgVocate Wall, food reviews and our Instagram takeover with Iowa State students. We also debuted one of our upcoming innovations, Poncho®/VOTiVO® 2.0, which is the next generation of our award-winning seed treatment Poncho®/VOTiVO®.

Jim Adrian at Farm Progress Show #soyexcited
Our North America CEO, Jim Blome and Head of R&D, Adrian Percy show Iowa Lieutenant Governor, Kim Reynolds the benefits of Poncho/VOTiVO 2.0.

8. Over 2 billion wildflower seeds have been planted as part of our Feed A Bee campaign to provide forage for honey bees and other pollinators! There were also over 950,000 seed packets given away! We ended the year with 4 different plantings in Texas, Kansas, Illinois and Florida to help our pollinators in 2017.

Bayer Feed a Bee has helped plant 2 billion flowers in 2016

9. The fight against a deadly citrus disease known as Huanglongbing (HLB) continued in 2016 with our partner California Citrus Mutual. This year, we focused our #CitrusMatters efforts on educating homeowners about protecting and monitoring residential trees, as well as the Abandoned Citrus Tree (ACT) removal program. The ACT program has removed over 400 abandoned citrus trees that post a threat to California’s citrus industry.

Abandoned Citrus Tree Removal Program

But these are just the highlights of our year! To see what else we were up to this year, check out our Instagram at bayer4cropsus and our Twitter at @Bayer4CropsUS, or read our other blogs.

Tell us what your favorite Agriculture event of 2016 was by mentioning our handles listed above.

Bayer, the Bayer Cross, Liberty, LibertyLink, Stoneville, Poncho and VOTiVO are registered trademarks of Bayer. Not all products are registered for use in all states.


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