Can’t Stop, Won’t Stop. The Social Media Team at Bayer Has Big Plans for 2016
Thursday, January 21, 2016
In 2015, we AgVocated for modern agriculture, fed a lot of bees, met some new bean-friends and got very serious about corn and soy, but we’re looking forward to a bigger and better 2016. Now that the holiday season is over, we can’t wait to see how we can make an even larger impact in the new year.
Become an #AgVocate in 2016 by using your voice to support modern agriculture! We are hosting an AgVocacy Forum in March, which will feature some really cool and exciting speakers from across the food and ag world. The conference will explore topics like the need for modern technologies to produce more food using less resources and the challenge of consumer acceptance of modern agriculture practices. Also check out our online resources and follow @Bayer4CropsUS on Twitter for the latest posts about being an #AgVocate.
Speaking of AgVocating, one of my favorite parts of working on the social media team at Bayer is getting to know some really awesome Ag bloggers who are out there telling their stories. We had so much fun with them at the Ag Issues Forum, their visit to our Research Triangle Park campus, and at a bunch of other events that we’re looking forward to seeing even more this year. Do you have some favorite farm bloggers? Give them a shout-out in the comments.
Feed a Bee
2015 was a great year for pollinators. More than 200,000 people and over 70 partners joined the Feed a Bee movement to help us plant over 65 million flowers. These flowers will help address one of the major problems affecting bee health – the lack of diverse food supplies. But we’re not stopping there. With the help of our current partners like Vitamin Bee, National Potato Council, Project Apis m. and many more, we are going bigger and better in 2016 and we hope you’ll join us! Visit www.FeedABee.com to stay up to date on ways to help your local pollinators!
We joined Instagram this year after falling in love with some of the great ag photography happening in social media. As the winter dragged on, people were itching to get out in the fields including our CEO, who declared during a meeting, “man…let’s just farm!” And so our first Instagram-centric campaign was born as #LetsFarm engaged Bayer employees and growers to share the excitement of the planting season through photos. You might remember a few of our favorites from Illinois, Iowa and Texas! We’re already thinking about the spring so you can be sure we’ll be declaring #LetsFarm before long and we’re going to be looking to highlight your excitement as you get ready for the 2016 season.
Ed & Edna – The Credenz Spokesbeans
We were #SoyExcited to introduce to Ed & Edna to the world on January 6 (better known as National Bean Day). In an all-day social media takeover, the spokesbeans held court on Twitter, Instagram and Tumblr to discuss their 57 Credenz varieties, all with smart genetics. The goal? To show America that they’re not your average beans. The spokesbeans will be popping in on our social media from time to time to keep the Credenz conversation going. Keep an eye out for these larger-than-life little beans!
Since we’re always #SoyExcited about new social programs for Crop Science, we wanted to get the corn conversation going with a hashtag all its own. Our followers were eager to share their own #CornintheUSA posts, and the Instagram images were among our highest engagement images of the year. With corn as one of the largest crops in the USA, we wanted to spotlight the endlessly useful vegetable and the people involved in the corn growing industry. We’re gearing up for an even better 2016 with a social campaign beginning with pre-planting season and going through #plant16.
The name Soybean Sudden Death Syndrome sounds scary. If you’re a grower who has experienced it, it’s an absolute nightmare and one of the top yield-robbing diseases. As the #ILeVO and #HaloEffect hashtags blew up this past year, we knew there was a lot of interest in the topic. So in September 2015, we launched SoySDS.com, a comprehensive online resource for Soybean Sudden Death Syndrome. For 2016, we’re revamping the website to include even more information, an image gallery and infographics to make SoySDS.com the one-stop shop for growers looking to stop the disease. If you’re a soybean farmer, you’re gonna want to bookmark this one.
What are you looking forward to in 2016? Any predictions, plans or resolutions? We’d love to hear them! Leave us a note in the comments or give us a shout at @Bayer4CropsUS on Twitter.