Wednesday, September 8, 2010

Bayer Environmental Science North America Announces New Organization to Increase Focus on Customers

Applegate Named Head of Bayer Environmental Science North America

Research Triangle Park, NC, September 8, 2010 — The current Bayer Advanced consumer and Bayer Environmental Science professional organizations is forming a transversal functional organization that continues to serve its distinct business channels with one focused leadership team for the North American business. Dr. Jacqueline Applegate is named head of Bayer Environmental Science North America, a division of Bayer CropScience LP, which provides innovative plant health and pest solutions for consumer, turf and ornamental, and pest management professionals.

“The new organization allows us to keep the focus even more on end-user needs to meet market dynamics, leverage the resources and knowledge within our organization and maximize innovation,” said Jackie Applegate, head of Bayer Environmental Science.

Applegate most recently served as head of Bayer Advanced, the consumer branded business, for home and garden products, where the business grew successfully with focus on innovative categories like Tree and Shrub and Rose care and new product launches like Natria and Season Long Weed. Josh Weeks, who led the North American Professional business, will retire November 30, 2010. Applegate assumed the new responsibility effective September 1, 2010, with Weeks supporting her during the organizational transition until his departure in November 2010.

“We would like to thank Josh for his dedication to the organization and his significant contribution to the industry over his 37-year career,” said Applegate.

New Organization for Bayer Environmental Science North America

The following leaders are serving in the new organization:

In the Commercial Operations function, the following people are named as the business leaders:

“As the new leader of Bayer Environmental Science North America, I look forward to sharing my passion for growing and improving our business,” said Applegate. “During my three years as head of Bayer Advanced, the business grew because of the commitment of our people and an increased focus on understanding our customers, markets and need for solutions. I look forward to creating success together in these businesses.”

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Bayer CropScience LP is the U.S. affiliate of Bayer CropScience AG.

About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of Bayer AG with annual sales of about EUR 6.5 billion (2009), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 18,700 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com

About Bayer Advanced
Bayer Advanced is one of the leading consumer lawn and garden brands in the United States. Driven by innovative thinking and category-leading research, Bayer Advanced provides innovative and effective solutions that help consumers grow beautiful lawns and gardens and protect their landscapes from pests, weeds and diseases. Always read and follow label directions before using Bayer Advanced products. Visit www.bayeradvanced.com for more information and to view how-to videos, or call 1-877-BAYERAG.

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