Tuesday, September 27, 2011

Bayer Announces Maxforce® Packaging Makeover

Updated logo and packaging offer modernization and increased convenience for PMPs

RESEARCH TRIANGLE PARK, N.C. (September 27, 2011) – Environmental Science, a business unit of Bayer CropScience LP, has announced a new look for the Maxforce® line of products.  Pest management professionals (PMPs) will still experience the superior efficacy that the products provide against ants, cockroaches, flies and numerous other pests but now will enjoy a more consistent look graphically across the line and more convenient and easy-to-use packaging.

The new packaging graphics that will become uniform throughout the entire Maxforce line of products features a modernized logo that still reflects the classic Maxforce look yet adds a new modern style that reinforces Bayer’s ongoing investment in bait research and development to further strengthen Maxforce’s leadership position.  PMPs can expect to see more user-friendly packaging elements as well with product codes and the brand name featured on all four sides of the carton. 

Functional upgrades have also been made to a number of Maxforce products, most recently with the Maxforce FC Select Roach Killer Bait Gel 30 gram reservoirs that will now be available in a flip-top box for easier opening and closing.  

“More convenient packaging, delivery systems and new bait technology are in the Maxforce pipeline,” said Gordon Morrison, Maxforce market manager for Environmental Science.  “As more consumers request low impact service and products, Bayer will continue to lead the way with products that PMPs can depend upon to get the job done and satisfy their customers’ desire for a sound integrated pest management program.” 

For a copy of the new label and more information on Maxforce products, visit www.backedbybayer.com, your local Bayer authorized distributor, contact your local Bayer field sales representative or call Bayer customer service at 1-800-331-2867. Always read and follow label instructions.

Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at www.bayercropscience.us.

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©2011 Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer, the Bayer Cross and Maxforce are registered trademarks of Bayer.  For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.bayercropscience.us.  

Bayer CropScience LP is the U.S. business of Bayer CropScience AG.

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About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 6.830 billion (2010), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 20,700 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.

Forward-looking statements
This article may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports, which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

For more information, contact:

Kaitlin Bitting
Tierney
Tel: (215) 790-4382
Email: kbitting@tierneyagency.com

Beth Roden
External Communications Lead
Bayer CropScience
Tel: (919) 549-2030
Email: beth.roden@bayercropscience.com

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