Thursday, October 13, 2011

Bayer Announces Re-Launch of BackedByBayer.com

New Website to Feature User-Friendly Interface, Enhanced Tools and Resources

RESEARCH TRIANGLE PARK, N.C. (October 13, 2011) – Today, Bayer announced the re-launch of its professional products website, BackedByBayer.com. The newly designed site, which focuses on pest management, turf and ornamental, golf course and vector control professional products, will incorporate new user-friendly features.

Highlighted features include an interactive Resource Library of video and audio from industry professionals and customers. The library will also include downloadable resources such as product guides, labels, material safety data sheets (MSDS) and white papers. Webinars from the Bayer Beyond the Basics series will also be added to the website as an ongoing resource for golf course superintendents.

 “We’re always looking for ways to improve the user experience for Bayer customers,” said Camille Gipson, Marketing Communications Manager for Bayer. “Exciting new features and enhanced tools make BackedByBayer.com not only an exceptional resource for information but one that is easy to use. We have made improvements such as mobile optimization and sortable search results to make sure our site is accessible and relevant.”

Each business sector has its own unique web address with extensive product information including features and benefits, frequently asked questions, and label information. Search functionality has also been improved for more effective and organized results and contact forms are in a more easily accessible location on your homepage.

In addition to the new features, visitors will find information about what the company’s Backed by Bayer promise means to customers as well as Bayer’s commitment to sustainability.

Visit BackedByBayer.com to see the newly designed interface, built by Luckie and Company. Additional updated elements will be made available over the next few months.

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©2011 Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer and the Bayer Cross are registered trademarks of Bayer.  For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.bayercropscience.us.  

Bayer CropScience LP is the U.S. business of Bayer CropScience AG.

USA-BCS-2011-0661

About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 6.830 billion (2010), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 20,700 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.

Forward-looking statements
This article may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports, which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

For more information, contact:

Courtney Flanagan
Tierney
Tel: (215) 790-4380
Email: cflanagan@tierneyagency.com

Beth Roden
External Communications Lead
Bayer CropScience
Tel: (919) 549-2030
Email: beth.roden@bayercropscience.com

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