Wednesday, August 24, 2011

Bayer CropScience Debuts Museum of Modern Agriculture

Exhibits tell stories behind agricultural innovations of today and tomorrow

Research Triangle Park, N.C. (Aug. 24, 2011) – When nearly 150,000 farmers walk through the doors of the Bayer CropScience lot at the 2011 Farm Progress Show in Decatur, Ill., they will have a different experience at this exhibit of exhibits. Visitors will get a first look at the new Museum of Modern Agriculture, a tradeshow experience that tells the stories behind the agricultural wonders of today and tomorrow.

“The Museum of Modern Agriculture is more than a showcase,” notes Jim Blome, President/CEO for Bayer CropScience. “It is a testament to the simple yet monumental task of every farmer: To provide enough food for the whole world while protecting it at the same time.”

“The Museum of Modern Agriculture is our way of showcasing the longevity and importance of modern agriculture to the world. We invite attendees to join us and experience the Museum of Modern Agriculture at the Farm Progress Show, where we demonstrate our commitment to working with growers to create a healthier, more productive farms in the present and future,” said Blome.

Among the featured exhibits of the Museum of Modern Agriculture will be:

  •  The story of herbicide resistance through the antagonist monster weed, Palmer amaranth and its
     million seeds
  •  A live show each hour in the Musuem’s theater demonstrating the new On Demand™ seed treatment
     technology designed for simpler, customized seed treatment applications
  •  A grand prize giveaway of a Polaris Ranger Rzr® for growers who share their own stories about
     modern agricultural advancements
  •  Interactive displays throughout the Museum that sharethe stories behind crop protection, growing
     pratices, seed and trait advancements in soybeans, corn, wheat and cotton featuring key innovative
     products like:

              •  Corvus and Capreno corn herbicides
              •  LibertyLink Ignite system for corn, soy and cotton
              •  StrategoYLD fungicide for corn and soybeans; and
              •  Prosoro fungicide for cereals.

Growers can find the Bayer CropScience Museum of Modern Agriculture at the Farm Progress Show lot 441 on Central Avenue between 3rd and 4th Streets. This year’s show runs August 30 - September 1.

For more information on Bayer CropScience, visit bayercropscience.us or contact your local sales representative for product information. You can follow Bayer CropScience on Twitter at @Bayer4CropsUS.

About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 6.83 billion (2010), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 20,700 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.

Contact:

Beth Roden, Bayer CropScience
(919) 549-2030
beth.roden@bayer.com

Sarah Kolell, AdFarm
(913) 424-6845
sarah.kolell@adfarmonline.com

Find more information at www.bayercropscience.us or call the media hotline at (877) 879-6162.

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com.  The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

©2011 Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer (reg’d), the Bayer Cross (reg’d), Making Science Make Sense® and On Demand™ are trademarks of Bayer. Ranger Rzr is a registered trademark of Polaris Industries Inc. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our Web site at www.BayerCropScience.us.

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