Research Triangle Park, N.C., July 11, 2011 – Historic flooding throughout much of the Midwest, South and Southeast has prompted Bayer CropScience to raise money for American Red Cross relief efforts. To help raise awareness of the issue, the company is linking its donation to Twitter engagement.
During the course of a new, two-week program, anyone can tweet the hashtag #BCSFloodRelief. For each tweet including the hashtag, Bayer CropScience will make a $5 donation to the American Red Cross. The fundraising effort will run from July 11 to July 23.
The #BCSFloodRelief program was announced during an event held at the company’s Northern Field Technology Station near Sabin, Minn. The total amount raised will be announced during the Ag Media Summit in New Orleans, July 24.
“It is important to Bayer CropScience that we are an active partner in the communities where we do business,” notes Jim Blome, President/CEO for Bayer CropScience. “The flooding we’ve seen this spring and summer has devastated so many lives. To us, contributing financially to the relief efforts was just one piece of the puzzle. Increasing the awarness and engaging others through Twitter engagement, we hope to remind everyone that the impact of the floods is not over and additional help is needed.”
The #BCSFloodRelief program allows for one tweet per account, using the #BCSFloodRelief hashtag. The program will run until July 23 and will cap at $20,000.
For more information on Bayer CropScience, visit bayercropscience.us or contact your local sales representative for product information.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 6.830 billion (2010), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 20,700 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.
Beth Roden, Bayer CropScience
Sarah Kolell, AdFarm
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