Tuesday, December 20, 2011

Bayer and PestWest Announce Partnership for New Florida Fly-Baiter

Revolutionary product developed by University of Florida in partnership with Armed Forces Pest Management Board now available

RESEARCH TRIANGLE PARK, N.C. (December 20, 2011) – Environmental Science, a business unit of Bayer CropScience LP, today announced the launch of the Florida Fly-Baiter, a revolutionary fly control device developed by University of Florida graduate students under the supervision of Dr. Phil Koehler. The fly-baiter is produced by Sarasota-based electric fly control experts PestWest and utilizes fly behavioral biology cues in conjunction with Maxforce® Fly Spot Bait to attract and kill flies in various settings.

The Florida Fly-Baiter was born from a grant issued by the Armed Forces Pest Management Board seeking solutions to filth fly issues as part of the Deployed Warfighter Protection Program (DWFP). The University of Florida’s Urban Entomology Laboratory was selected as the recipient of the grant and over the course of five years, graduate students Joe Diclaro and Jeff Hertz worked with Dr. Phil Koehler and Dr. Roberto Pereira to develop a baiting structure that would act as a visual attractant to flies.

An in-depth color analysis performed by Diclaro discovered that blue surfaces are most appealing to several species of filth-breeding flies. Testing was also done by Hertz to determine the types, color, size and length of cord that would best retain the insecticide and also mimic the cracks and crevices that flies tend to squeeze into for shelter. The final Florida Fly-Baiter is a hollow, triangular, blue structure with four textured black strips on each of the three sides and cords at the bottom and top to secure the Florida Fly-Baiter. It can be suspended or pinned to a flat surface anywhere that filth flies are an issue. When suspended, the space inside the structure can be utilized to house additional attractants.

“Fly vision is key in attracting the insects,” said Koehler. “It’s not necessarily a matter of how much square footage a product can cover, it’s about placing the baiter where flies can see it. With the Florida Fly-Baiter, we combined all the visual cues that flies are drawn to in one product.”

The Killgerm Group, the UK-based parent company of PestWest, accepted a worldwide license from the University of Florida to develop the Florida Fly-Baiter and bring it to market. Killgerm’s Paul Hoyes and Isabel Jowett worked with Koehler and his students to turn the initial concept into a design which would meet the needs of both military and professional pest controllers. PestWest USA’s president James Shaffer worked closely with Gordon Morrison, Maxforce Marketing Manager at Bayer, to use Maxforce Fly Spot Bait in conjunction with the Florida Fly-Baiters.

“PestWest is the leader in the flying insect technology field,” said Shaffer, “but Bayer is the foremost authority on insects in general, and Maxforce Fly Spot Bait was the natural choice to be used with the Florida Fly-Baiter.” Echoed Koehler, “Maxforce Fly Spot Bait is the standard at the University of Florida. We run all our field tests with Maxforce, and our trials with the Florida Fly-Baiter were no different. In one lab test, one charge of Maxforce Fly Spot Bait on the Florida Fly-Baiter killed more than 40,000 flies before we stopped counting.”

For more information about the Florida Fly-Baiter, visit www.pestwest.com or www.backedbybayer.com, visit your local Bayer authorized distributor, contact your local Bayer field sales representative or call Bayer customer service at 1-800-331-2867. Always read and follow label instructions.

Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at www.bayercropscience.us.

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©2011 Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer (reg’d), the Bayer Cross (reg’d) and Maxforce are registered trademarks of Bayer. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.bayercropscience.us.  

Bayer CropScience LP is the U.S. business of Bayer CropScience AG.

USA-BCS-2011-0757 

About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 6.830 billion (2010), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 20,700 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.

Forward-looking statements
This article may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports, which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

For more information, contact:

Kaitlin Bitting
Tierney
Tel: (215) 790-4382
Email: kbitting@tierneyagency.com

Sabra Fearon
Group Marketing and Public Affairs Director
Killgerm Group Limited
Tel: +44 (0) 1924 268432
Email: sabra.fearon@killgerm.com

Beth Roden
External Communications Lead
Bayer CropScience
Tel: (919) 549-2030
Email: beth.roden@bayercropscience.com

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