Wednesday, December 14, 2011

InVigor® Canola Continues More for Everyone, Improves Early Book for Growers

More grower rewards, extended Early Book and third year of community awards

Research Triangle Park, N.C., Dec. 14, 2011 – Canola growers have more incentive this year to make their plans early for the 2012 growing season. When they purchase their InVigor® seed during the Early Book period by Bayer CropScience, they will receive more grower rewards than ever before and can earn an award for their community, too. Plus, Early Book will last longer, providing more opportunity for growers to participate.

Grower rewards come in Innovation Plus points, which can be redeemed for prizes or cash. This year’s Early Book has been separated into two new tiers.

  Dates Before Dec. 16, 2011 Dec. 17, 2011 – Feb. 29, 2012
  Rewards $90 in Innovation Plus points $60 in Innovation Plus points

This year’s Early Book program is again tied to the More for Everyone community awards program. In addition to the grower rewards, 50 cents will go toward More for Everyone awards for every bag of seed purchased before Feb. 29, 2012. Only growers who participate in Early Book can nominate a deserving non-profit organization to receive a More for Everyone award. The community group must be a registered 501(c) non-profit organization.

“We stand firm in the knowledge that InVigor canola provides More for Everyone,” says Tom Schuler, BioScience business development manager for Bayer CropScience. “Through stronger early season growth, effective in-crop weed control and consistently better yields, growers benefit from InVigor canola. Additional benefits include rewards for making your InVigor decision early and being able to work together with fellow canola growers to make a difference in the rural communities we all depend on.”

Growers can submit nominations through their InVigor seed retailer up to Feb. 29, 2012. A panel of independent judges will select the More for Everyone award recipients and determine the amount awarded to each group.

Since 2010, Bayer CropScience has awarded more than $55,000 to organizations in canola-growing communities through the More for Everyone program. The total amount awarded in 2012 is determined by how many bags of seed are purchased during Early Book.

Produced from the best genetics, InVigor hybrids have strong early-season growth, which results in higher yields than other canola seed consistently. With InVigor  hybirds, growers can rely on outstanding crop establishment, uniform maturity and greater harvestability over many other hybrids. All InVigor hybrids carry the LibertyLink® trait, which provides built-in tolerance to Ignite® herbicide.

Bayer CropScience is a company committed to bringing new technology to the forefront of crop production. For questions concerning the availability and use of products, growers should visit their retailer, contact a local Bayer CropScience representative, or visit Bayer CropScience online at


About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 6.830 billion (2010), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 20,700 and is represented in more than 120 countries. This and further news is available at:


Beth Roden, Bayer CropScience
(919) 549-2030

Heather Koehler, AdFarm
(308) 624-2060

Find more information at or call the media hotline at (877) 879-6162.

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer (reg’d), the Bayer Cross (reg’d), Ignite®, InVigor® and LibertyLink® are registered trademarks of Bayer. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our Web site at


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