Friday, December 16, 2011

New “Bed Bug Control for Pest Management Professionals” Training DVD Available from Bayer

Features include Dr. Austin Frishman’s identification & treatment tips and the latest innovations from Bayer

RESEARCH TRIANGLE PARK, N.C. (December 16, 2011) – Environmental Science, a business unit of Bayer CropScience LP, has released a new training DVD that will help to educate pest management professionals (PMPs) on various aspects of one of the industry’s most difficult-to-control pests: bed bugs. The DVD, entitled “Bed Bug Control for Pest Management Professionals,” includes identification and treatment tips from renowned industry expert Dr. Austin Frishman as well as commentary from Joe Barile, BCE, technical services coordinator at Bayer, and Paul J. Bello, president of PJB Pest Management Consulting LLC and author of The Bed Bug Combat Manual.

The DVD features the latest news on bed bug biology and behavior as it relates to control, including trends in bed bug management and the latest product innovations from Bayer that help deliver the effective control that customers expect. Other sections specifically address how to treat hotel rooms for the notorious traveling pest and how PMPs can prevent bed bugs from hitch-hiking to other accounts (or home) with them. Chapters detailing how Bayer products such as Temprid® SC Insecticide, Drione® Dust and Tempo® 1% Dust can be used for maximum bed bug control are also included on the DVD.

“With bed bug infestations on the rise throughout the country, we felt that it was necessary to provide PMPs with an updated resource that they could turn to,” said Gordon Morrison, marketing manager at Bayer. “The new training DVD not only demonstrates the latest tips and tricks in bed bug identification and control from leading industry professionals, but also teaches PMPs how to educate colleagues, hotel employees, and customers alike about how they can take a proactive approach to bed bug control. This knowledge paired with the superior results that Bayer products like Temprid deliver will be crucial to effectively controlling bed bugs in the future.”

For more information on Bayer products, visit www.backedbybayer.com, visit your local Bayer authorized distributor, contact your local Bayer field sales representative or call Bayer customer service at 1-800-331-2867. Always read and follow label instructions.

Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at www.bayercropscience.us.

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©2011 Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer (reg’d), the Bayer Cross (reg’d), Temprid, Drione and Tempo and are registered trademarks of Bayer. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.bayercropscience.us.

Bayer CropScience LP is the U.S. business of Bayer CropScience AG.

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About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 6.830 billion (2010), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 20,700 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.

Forward-looking statements
This article may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports, which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

For more information, contact:

Kaitlin Bitting
Tierney
Tel: (215) 790-4382
Email: kbitting@tierneyagency.com

Beth Roden
External Communications Lead
Bayer CropScience
Tel: (919) 549-2030
Email: beth.roden@bayercropscience.com

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