Wednesday, September 14, 2011

Soybean and Cotton Farmers Capture Extra Benefits From Respect the Rotation Practices

New Bayer CropScience LinkUp Program offers additional weed-resistance incentive.

Research Triangle Park, N.C. (September 14, 2011) — Bayer CropScience has announced the new LinkUp™ Program, an important addition to the Innovation Plus™ program. Farmers who plant a minimum 250 acres of LibertyLink® soybeans and/or cotton will be eligible for a $2 per acre* incentive. Andy Hurst, product manager for herbicide traits and Ignite® herbicide, says this program gives an additional incentive for farmers to plant LibertyLink soybeans and cotton, which is a great way to Respect the Rotation™ and rotate modes of action.

“We’re very confident that farmers will be pleased with the performance of LibertyLink varieties and the broad-spectrum weed management possible through Ignite,” Hurst said. “In fact, many farmers are already incorporating LibertyLink, Ignite and other Respect the Rotation tools on their farms. This incentive makes it an ideal time to try the most reliable weed-management solution available so you can manage or avoid resistance on your farm.”

To qualify, farmers must order their seed by February 1, 2012. For more information on the LinkUp Program, see your preferred seed seller or supplier. Additional program details are at

*Based on seeding rates of 1 acre/unit of soybean seed and 5 acres/unit of cottonseed.


About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 6.830 billion (2010), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 20,700 and is represented in more than 120 countries. This and further news is available at:  

Forward-looking statement
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports, which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer (reg’d), the Bayer Cross (reg’d), Ignite®, LibertyLink®, LinkUp™ and Respect the Rotation™ are trademarks of Bayer. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at

For more information, contact:

Arlene Cotie
Bayer CropScience
Tel. (919) 549-2287

Jayma Appleby
Rhea + Kaiser
Tel. (630) 955-2508


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