Monday, March 19, 2012

Bayer CropScience Announces Gordon Morrison as Business Manager for Vector Control and Farm Hygiene

Morrison Responsible for Marketing of FFAST Bti® among Other Products

RESEARCH TRIANGLE PARK, N.C. (March 19, 2012) – Environmental Science, a division of Bayer CropScience LP, announces the appointment of Gordon Morrison as Business Manager for Vector Control and Farm Hygiene.

Morrison is responsible for the strategic management and implementation of marketing plans for Vector Control, including FFAST Bti®, one of Bayer’s most innovative sustainable solutions in the vector control market.

Most recently, Morrison served as Maxforce® Market Manager, where he was responsible for strategic planning, marketing and product development of many of Bayer’s premier pest management solutions.

Morrison graduated from the University of New Brunswick with a Bachelor of Science in Biology and Chemistry. Prior to joining Bayer Environmental Science, Morrison served as National Sales and Marketing Manager for another large global manufacturer, where he was responsible for developing and implementing marketing plans and market strategies.

“I am excited to be part of Bayer, a company that has a strong commitment to vector control and sustainable solutions,” said Morrison. “I look forward to playing a key role in providing the technologies and innovations that help our customers live, work and play in healthier places.

“We are pleased and excited to announce Gordon as our Business Manager for Vector Control and Farm Hygiene,” said Eric Lentz, Head of Marketing for Bayer’s Professional Pest Management business. “Gordon’s vector control experience is vast. He brings a wealth of marketing, business development and management experience that will be valuable assets as our company continues to deliver the vector control solutions that allow our customers to lead better, healthier lives.”

Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at


©2012 Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer (reg'd), the Bayer Cross (reg'd), FFAST Bti and Maxforce are registered trademarks of Bayer. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at  

Bayer CropScience LP is the U.S. business of Bayer CropScience AG.

About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 6.830 billion (2010), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 20,700 and is represented in more than 120 countries. This and further news is available at:

Forward-looking statements
This article may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports, which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

Press Release Number: USA-BCS-2012-0097

For more information, contact:

Jenny Miltner
Global Prairie
Tel: (216) 453-5713

Beth Roden
External Communications Lead
Bayer CropScience
Tel: (919) 549-2030
Environmental Science, a division of Bayer CropScience LP

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