Bayer collaborates with non-profit to increase awareness of the importance of bees to the planet
RESEARCH TRIANGLE PARK, N.C. (Aug. 3, 2012) – Each time someone goes to the grocery store to pick up fresh apples or blueberries; they witness the work of a pollinator. Thanks to the work of bees, birds, butterflies and other pollinators, billions of people around the world are able to enjoy an abundance of nuts, fruits and vegetables. And as the world population continues to grow, the importance of pollinators will become even more essential. In less than 40 years, the population is expected to spike to as many as 10.5 billion people. With nearly 3.5 billion more people to feed, more food will have to be produced over the next 50 years than has been produced during the past 10,000 years.
During this year’s National Pollinator Week, Bayer CropScience joined efforts to support the growing demand to feed a hungry planet. To increase public awareness of the importance of pollinators, Bayer initiated its Pollinator Pledge campaign. Bayer pledged to donate $1 for each person who requested a free packet of wildflower seeds to start their own pollinator garden. Hundreds of people from across the United States pledged to plant the seeds, increasing foraging area for bees in their communities. The success of the initiative allowed Bayer to donate $10,000 to the non-profit Pollinator Partnership in support of the North American Pollinator Protection Campaign (NAPPC) a tri-national collaboration in which diverse stakeholders work to protect and conserve all pollinating animals.
“Bees and other pollinators supply many of the crops that provide 90 percent of the world’s food without even being aware of their impact,” said Jim Blome, president and CEO of Bayer CropScience North America. “All it takes is for one bee to visit a flower and the pollination process begins, making bees some of the most important animals on our planet.”
The Bayer CropScience celebration of National Pollinator Week fostered discussions and sharing of new ideas with those interested in bee health. During the week, Bayer also celebrated pollinators by joining with community members to plant a pollinator garden and hosting educational events geared toward employees and other stakeholders. For more information on Bayer’s activities during National Pollinator Week, please watch our event video.
As a company dedicated to crop protection, Bayer also is committed to environmental stewardship and sustainable agricultural practices, including the protection of beneficial insects such as honey bees.
For additional information and background on other sustainability initiatives please visit here.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 7.255 billion (2011), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 21,000 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.
Bayer CropScience Media Hotline, 1-877-879-6162, or
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Find more information at www.bayercropscience.us.
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