Growers walk through a season’s worth of decisions and success factors, from finish to start
BOONE, Iowa (Aug. 28, 2012) — Bayer CropScience will explore “One World to Grow On” at the 2012 Farm Progress Show in Boone, Iowa. The company’s exhibit features a novel and holistic approach to help growers identify ways to maximize harvest outcomes next season and for years to come.
“At Bayer CropScience, everything starts with local insight,” says David Hollinrake, vice president of Agricultural Commercial Operations marketing for Bayer CropScience. “We dig deep into the issues farmers face every day like increasing agricultural productivity, protecting resources and ensuring healthy harvests. Exploring these issues provided the key insights for our new exhibit, One World to Grow On.”
Based on a comprehensive industry research project, Bayer CropScience identified four pivotal decision-making times that serve as the foundation for the One World to Grow On platform. These key events are Plan for Success, Establish a Healthy Crop, Maintain the Potential and Successful Harvest.
“We told the story in reverse, starting at the successful harvest—the outcome we’re all striving for,” says Hollinrake. “From there, visitors went back through all the decisions that led to a establishing a healthier crop.”
At each exhibit, which represents a pivotal point in the growing season, Bayer CropScience experts will consults with growers about the decisions that most affect harvest outcomes and offer solutions for improvement.
Growers will leave with many tips for next season and years to come, including how to:
- Manage yield-robbing pests with key technology like Poncho®-Votivo®
- Excel in business and environmental sustainability with the alternative weed resistance system Liberty Link®
- Foster beneficial insects and bee health
- Protect precious and limited resources with low use rate products like Corvus®
- Boost yields with technology like Stratego® YLD
“With One World to Grow On, we’re passionate about rolling up our sleeves to work alongside growers and develop the understanding needed to cultivate ideas and answers to today’s most pressing agricultural issues,” adds Hollinrake. “Engaging growers in this exhibit is just one of the many ways Bayer CropScience can help growers meet the challenges they face each growing season.”
Bayer is dedicated to crop protection and is committed to environmental stewardship and sustainable agricultural practices, including the protection of beneficial insects such as honey bees. Bayer recognizes and respects the important role of pollinators in our backyards, our communities, in our crop fields and in our world. For additional information and background on other sustainability initiatives please visit here.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 7.255 billion (2011) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 21,000 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.
Bayer CropScience Media Hotline, 1-877-879-6162, or
Director of Communications & Bayer CropScience NA Coordinator
Tel: (919) 549-2030
Amanda B. Powell
Tel: (262) 443-2723
Find more information at www.bayercropscience.us.
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports, which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conformthem to future events or developments.