Friday, March 16, 2012

Bayer CropScience Releases Podcast on Sustainability in Agriculture: A Bayer Executive Course

Dr. Tom Rufty, Bayer CropScience Distinguished Professor Of Sustainability at NC State, Explains Need For Scientific And Corporate Cooperation

RALEIGH, N.C. – Bayer CropScience, one of the world’s top innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits, has announced the release of a podcast on “Sustainability in Agriculture: A Bayer Executive Course,” an invite-only forum taking place on Monday, March 19 through Wednesday, March 21 at The Umstead Hotel & Spa, located at 100 Woodland Pond Drive in Cary, N.C. In the podcast, Nick Hamon, head of sustainability for Bayer CropScience North America, interviews Dr. Tom Rufty, Bayer CropScience distinguished professor of sustainability at NC State, who explains course goals and initiatives, as well as the increased need for innovation in agricultural sustainability as the world’s population continues to grow. He discusses the key global drivers for agricultural sustainability, the effects of population growth on water supply and demand, urban development and food supply, and the role of scientific research and development in meeting the global demand for food. Rufty also shares the concerns regarding climate change and agricultural productivity that will be addressed during the event. The podcast is available for download at here.

NEW MEDIA CONTENT:
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QUOTES:
“One of the major concerns in the agricultural community is that there will not be a sufficient water supply available for food production to meet the needs of a population that will increase by 2 billion in the next 30 to 40 years,” said Rufty. “This increased demand for water, which will increase the costs for pesticides, fertilizers and other resources, needs to be met in order to counteract the effects of a reduced availability of farmland. Key academics and decision makers need to work together now in order to make strides for more efficient water use and general agriculture practices for a sustainable future.”

ABOUT BAYER CROPSCIENCE:
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 6.830 billion (2010), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 20,700 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com

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This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

Jennifer Fair
MMI Public Relations
(919) 233-6600
jennifer@mmipublicrelations.com    
http://twitter.com/MMIPR
http://www.mmipublicrelations.com

Beth Roden
Bayer CropScience
(919) 549-2030
Beth.roden@bayercropscience.com

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