Tuesday, October 16, 2012

Bayer Plans Big Presence at PestWorld 2012 with Introduction of First Naturals Product Line

Company also set to kick-off the show with Opening Ceremony address

RESEARCH TRIANGLE PARK, NC (Oct. 15, 2012) – For this year’s PestWorld, Environmental Science, a division of Bayer CropScience, is planning a larger-than-life show presence, fit with an opening ceremony address, dynamic experience at its trade show booth, and the introduction of its first product in a naturals line of products in the professional pest management industry, among other activities.

At PestWorld 2012, Bayer will announce its entry into the naturals market with the launch of Harmonix® Insect Spray, the first in a line of naturals solutions, that features a longer residual, lasting five times longer than competitive natural products.

“The launch of the Harmonix brand is a milestone for Bayer,” said Chris Pienaar, director of business operations for Environmental Science, and the Bayer respresentative giving the opening ceremony remarks. “It’s also a testament to us living our vision to transform the future of pest management and bring more flexible, efficient and sustainable approaches to the market.”

In addition to Harmonix Insect Spray, Bayer plans to feature several other signature products at its booth (#1805), including the Maxforce® system, Suspend PolyZone®, and Temprid®. Attendees who visit the booth also will have an opportunity to learn more about Bayer’s Temprid Save the Day Contest, in which PMPs shared their stories of when Temprid helped them ‘save the day’ for a customer. Those who vote for their favorite story will have a chance to win a free case of Temprid. PMPs can view the video submissions at www.mytempridstory.com.

At the Bayer booth, attendees will also experience the new look and feel of Bayer’s Maxforce brand. The company recently re-introduced its family of Maxforce roach baits as an easily navigable three-part system that helps PMPs better select the right Maxforce bait, no matter the control situation at hand – clean out, maintenance, or rotation. Bayer believes this more simplified Maxforce system will help PMPs improve their effectiveness in battling roach issues and contribute to a more profitable and sustainable business.

Bayer also plans to participate in the Professional Women In Pest Management 5K Run/Walk for Breast Cancer Awareness on October 17. A team of Bayer employees and friends are ready to run and walk their way to raising money and awareness for the cause.

“Our community is such a big part of who we are, and what drives us,” said Pienaar. “Supporting members of our industry who are battling breast cancer is something we feel compelled and privileged to do – and we hope to see many other members of our industry at the starting line with us.”

During the show, Bayer will be tweeting live from the tradeshow floor asking questions to attendees to gauge the hot topics and trends discussed at PestWorld. Attendees can follow @Bayer4CropsUS on Twitter for the latest news and updates before, during and after the show.

Bayer®, the Bayer Cross®, Harmonix®, Maxforce®, Suspend PolyZone® and Temprid® are trademarks of Bayer.

Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at www.bayercropscience.us.


About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 7.255 billion (2011) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 21,000 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.


Bayer CropScience Media Hotline, 1-877-879-6162, or

Brittany Wasko
Global Prairie
Tel: (216) 453-5710
Email: brittany.wasko@global-prairie.com

Beth Roden
Director of Communications
Bayer CropScience, LP
Tel: (919) 549-2030
Email: beth.roden@bayer.com


Find more information at www.bayercropscience.us.

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer”s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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