Monday, January 23, 2012

Enhanced LibertyLink® LinkUp™ Offer Gives Season-Long Benefits

Farmers can earn money back through updated LinkUp Program

Research Triangle Park, N.C. (January 23, 2012) — Bayer CropScience recently announced updates to the 2012 LibertyLink LinkUp Offer, an important part of the Innovation Plus™ program. Farmers who plant at least 250 acres of LibertyLink soybeans, FiberMax® or Stoneville® LibertyLink cottonseed varieties, or InVigor® LibertyLink canola will be eligible to earn up to $4 per acre*.

Increasing the LinkUp Offer from 2011 and extending it to full-season purchases of LibertyLink soybeans, LibertyLink cotton and LibertyLink canola helps ensure that the LibertyLink system remains a viable and competitive alternative to other herbicide-tolerant technologies in the marketplace, according to Jerome Kovar, Liberty herbicide product manager.

Trait and chemistry alternatives are an important element of the Respect the Rotation™ program by Bayer CropScience, which promotes sustainable weed control through trait, crop and chemistry rotation.

“The LibertyLink system has a proven track record of success, and we’re confident that farmers will continue to trust the performance of LibertyLink varieties and the powerful, nonselective weed management that comes with Liberty herbicide,” Kovar said. “LibertyLink traits and Liberty herbicide fit well as part of a Respect the Rotation program and play a valuable role in weed resistance management. This is a great time to try the most reliable weed management solution available.”

In addition to discussing the LinkUp offer, Kovar addressed supply questions raised recently by farmers and retailers.

“We have heard a lot of questions in recent weeks about the availability of Liberty for the 2012 season,” Kovar said. “We want to assure farmers and retailers that if they’re applying Liberty to LibertyLink soybeans, FiberMax or Stoneville LibertyLink cottonseed varieties or InVigor LibertyLink canola, there is enough Liberty herbicide available in 2012 to treat the projected acres.”

Seed orders for the 2012 growing season placed between September 1, 2011 and August 15, 2012 qualify for the incentive. For more information on the LinkUp Program, contact your preferred seed seller or supplier. Additional program details are at

*Based on seeding rates of 1 acre/unit of soybean seed, 5 acres/unit of cottonseed and 10 acres/unit canola seed.


About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 6.830 billion (2010), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 20,700 and is represented in more than 120 countries. This and further news is available at:

Forward-looking statement
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports, which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer (reg’d), the Bayer Cross (reg’d), FiberMax®, Innovation Plus™, InVigor®, Liberty®, LibertyLink®, LinkUp™, Respect the Rotation™ and Stoneville® are trademarks of Bayer. Liberty is not registered in all states. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at


For more information, contact:

Bayer Media Hotline: (877) 879-6162

Jerome Kovar
Bayer CropScience
Tel. (919) 549-2144

Jayma Appleby
Rhea + Kaiser
Tel. (630) 955-2508


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