Wednesday, January 4, 2012

FiberMax and Stoneville Put Latest Variety Information in Farmers’ Hands

Bayer CropScience releases two apps for iPad, iPhone and Android.

ORLANDO, Fla. (January 4, 2012) — In the latest example of how Bayer CropScience strives  to give farmers, consultants and seed dealers better tools to make the best FiberMax® and Stoneville® cotton variety selection, two new apps are being introduced in time for the 2012 planting season. With the Variety Selector Tool™ and Seed Planner™, users will have seed management decision tools in two convenient apps.

“At Bayer CropScience, our goal is to provide farmers with the tools they need for on-farm success, including important variety information for seed selection and planting decisions,” said Jeff Brehmer, U.S. marketing manager for FiberMax and Stoneville. “These two multi-use apps allow us to put the most up-to-date information we have in the hands of those who need it, when they need it. These apps will give them the tools to finalize variety selection and place the right FiberMax or Stoneville variety on the right field.”  

The improved Variety Selector Tool, currently on both www.fibermax.com and www.stoneville.com, is currently available as a tablet application for Android® devices and the Apple® iPad® version is coming soon.

“Farmers, consultants and seed dealers told us they wanted to be able to use the online version of the Variety Selector Tool when they didn’t have reliable internet connections,” Brehmer said. “As a result, the tablet version of the Variety Selector Tool allows them to do that.”

The Variety Selector Tool incorporates the knowledge that Bayer CropScience regional agronomists have gleaned from working with local growers, consultants and university Extension. The tool showcases photos of key varieties, and users can watch videos of farmers, consultants and dealers who have had success with high-performing varieties adapted for their local geography. The app will be updated periodically with additional photos, videos and variety information.  

“Users can evaluate and compare FiberMax and Stoneville varieties for a particular field or an entire farm as they prepare for the planting season based on location, herbicide trait, irrigation, soil texture and nematode pressure,” Brehmer continued. “Then, by inputting seeding rates and acreage, farmers can determine more precisely the number of bags and/or bulk boxes they need. The Variety Selector Tool can be used by farmers, dealers, consultants, Bayer CropScience regional agronomists and sales representatives to evaluate varieties and determine seed needs for specific fields or entire farms.”

The Seed Planner mobile app offers many of the same benefits available as the tablet version, in a streamlined package. The app currently is available through the Android Market, and will be available soon through the Apple App Store.

“For the farmer who already knows the FiberMax or Stoneville varieties he wants to plant, Seed Planner for his mobile device gives him the efficiency to make spot changes to his seeding rates and seed quantities as in-field conditions change,” Brehmer said. “Planting scenarios generated by the Seed Planner can be saved or emailed.” 

“Variety Selector Tool and Seed Planner users will be able to update their apps easily as new information and enhancements are made throughout the season,” Brehmer added. “On-farm success stories, photos and videos will be continually added to enhance the user experience.”

For more information on how FiberMax and Stoneville Cotton Seed varieties can work on your farm, contact your regional agronomist. Also visit www.fibermax.com and www.stoneville.com, talk to your local Bayer CropScience representative or call 1-866-99-BAYER (1-866-992-2937).

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Tweet This: New Variety Selector Tool tablet app makes FiberMax, Stoneville seed selection easy. Get at Android Market today. Apple coming soon. #BWCC12

Tweet This: Determine FiberMax and Stoneville cotton seed needs with Seed Planner mobile app. Download from Android. Coming soon from Apple. #BWCC12

Additional Resources:

   • Variety Selector Tool
   • Stoneville Product Page
   • FiberMax Product Page
   • GlyTol Product Page
   • LibertyLink Product Page
   • Bayer YouTube Page
   • TheLibertyLinkStory.com

About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 6.830 billion (2010), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 20,700 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.

Forward-looking statement
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports, which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer (reg’d), the Bayer Cross (reg’d), FiberMax®, Seed Planner™, Stoneville® and Variety Selector Tool™ are trademarks of Bayer. iPad and iPhone are registered trademarks of Apple Inc. Android is a registered trademark of Google. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.BayerCropScience.us

For more information, contact:

Jeff Brehmer
Bayer CropScience
Tel. (806) 765-8844
jeff.brehmer@bayer.com

Drew Harris
Rhea + Kaiser
Tel. (901) 619-5566
dharris@rkconnect.com

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