Tuesday, November 19, 2013

Bayer CropScience’s Social Campaign Fuels Awareness of the Importance of Pollinators to Agriculture

Pollinator Pledge campaign and video showcase Bayer’s commitment to bee health during this year’s National Pollinator Week
Jim Blome presents $5,000 to Steve McNair of Salem4youth

RESEARCH TRIANGLE PARK, N.C. (November 19, 2013) – In celebration of the contribution pollinators make to the world’s food supply, Bayer launched a week of activities for National Pollinator Week and hosted employee, community and Congressional events to increase awareness of the importance of pollinator health. To emphasize the essential role pollinators play to sustainable agriculture, Bayer published a video that showcases the Week’s events and celebrates the success of the Pollinator Pledge social campaign.

For the second year, Bayer hosted its Pollinator Pledge to increase awareness around the significant role of pollinators in facilitating modern agriculture and pollinating backyard gardens. Bayer pledged to donate $1 for each person who requested a free packet of wildflower seeds to start a pollinator garden. The success of the initiative allowed Bayer to donate $10,000 to the non-profit Pollinator Partnership in support of the North American Pollinator Protection Campaign (NAPPC), a tri-national collaboration in which diverse stakeholders work to protect and conserve all pollinating animals.

 

 

“National Pollinator Week provides Bayer the opportunity to increase education and awareness of the importance of pollinators,” said Robyn Kneen, North America bee health project manager. “This video summarizes the Week’s events and showcases our excitement in the success of the Pollinator Pledge and other social initiatives.” 

Bayer’s National Pollinator Week activities commenced with a Congressional reception in Washington, D.C. The event gathered Congressional staff to honor Illinois beekeeper, Steve McNair, with the first Bayer Bee Care Community Leadership Award, an honor presented to an individual who exemplifies a commitment to bee health in the community. McNair is the director of development at Salem4youth, which is a therapeutic residential program for at-risk young men ages 12-18 years old that mentors and supports families in crisis.

The Week’s activities concluded at Bayer’s Kansas City, Mo., facility with an event for employees and their families designed to promote pollinator health education and understanding. During the event, Bayer provided an interactive and educational experience through its Bee Care Tour exhibit.

For more than 25 years, Bayer has been actively involved in finding solutions to improve honey bee health and this effort continues. In May, Bayer broke ground on its North American Bee Care Center, which will serve as a gathering place for researchers, bee experts, students and other visitors to meet regularly with leading Bayer scientists on issues involving bee health. Earlier this year, Bayer conducted a mobile Bee Care Tour, a six-state, 2,000-mile tour to university agriculture schools to provide best management and stewardship practices when planting treated seed to growers, beekeepers and others. More than 2,000 people visited the Bayer mobile bee care exhibit.

Bayer is dedicated to crop protection and is committed to environmental stewardship and sustainable agricultural practices, including the protection of beneficial insects such as honey bees. For additional information and background on other sustainability initiatives please visit http://www.bayercropscience.us/our-commitment/bayer-initiatives. You can also follow and share with us on Twitter at @BayerBeeCare, on Facebook at facebook.com/BayerBeeCareCenter and view photos on Flickr.

 Sarah Myers, Bee Care Center apiarist , discusses the life of a honey bee while attendees view the observational hive with more than 5,000 bees at  the community event in Kansas City, Mo       Attendees of the Congressional reception in Washington D.C. celebrate Steve McNair as the first recipient of the Community Leadership Award and discuss the importance of bee health       

Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at www.bayercropscience.us  

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About Bayer CropScience

Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. This year the company looks back on 150 years of working to fulfill its mission “Bayer: Science For A Better Life”. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,383 million (2012) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 20,800 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.

 

Contact:

Bayer CropScience Media Hotline, 1-877-879-6162, or

Beth Roden
Director of Communications & Bayer CropScience NA Coordinator
Bayer CropScience
Tel: (919) 549-2030
Email: beth.roden@bayer.com

Catharine Montgomery
Porter Novelli
Tel: (404) 995-4521
Email: catharine.montgomery@porternovelli.com

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Find more information at www.bayercropscience.us.

Forward-Looking Statements

This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

©2013 Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer, the Bayer Cross are registered trademarks of Bayer. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.BayerCropScience.us. 

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