Wednesday, August 27, 2014

Keeping Up with Soybeans

Bayer CropScience highlights innovative solutions at Farm Progress to help soybean growers achieve healthier, higher yielding crops
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Bayer CropScience
RESEARCH TRIANGLE PARK, N.C. (Aug. 27, 2014) – Growers are looking for innovative technologies that provide greater choices in managing their operations, while enabling them to squeeze more yield and profit from their crop as they combat pressure from weeds, disease and insect pests. Listening to what growers want has helped Bayer CropScience radically redefine its research and development effort, creating a rich pipeline of offerings that deliver new solutions to meet the challenges facing soybean growers, both now and in the future.

In an effort to aid growers in identifying solutions, at this year’s Farm Progress show Bayer will enhance its educational efforts and for the first time leverage augmented reality technology to reach growers with information powered by tablets and mobile phones. As part of the new augmented reality platform, growers will interact with 3D images and pop-up content to help them unlock mission-critical information about key factors that may impact yield tomorrow and steps that can be taken today to address these issues. The company will also host learning sessions on soybeans and weed management – designed with the grower in mind.

“Growers cannot control the weather or the market, but they do control which technologies they invest in to help them increase productivity,” said Brad May, strategic business lead of Bayer SeedGrowth™. “We have completely revitalized our R&D process by listening carefully to growers and understanding their critical needs so we can deliver innovation that is meaningful. By spending time with growers we’ve learned their financial success can be greatly enhanced by using cost-effective technologies that optimize their productivity and help capture the incremental profitability that comes with increased yields.”

One of the most important decisions growers make each season is their selection of seed, and this summer Bayer CropScience announced the introduction of CredenzTM, the company’s first global soybean seed brand. Credenz brings growers a solution that offers more variety and choice than ever before, integrating smart genetics, traits and varietal performance for optimal yield production. Credenz will be available for the 2015 growing season in the United States, with choices, such as LibertyLink and glyphosate-tolerant traits, in 27 high-performing varieties developed for specific maturity groups (two through seven). Additional maturity groups will be available with new varieties in 2016 and beyond.

Soybean growers face a variety of challenges, including having the right weed management program in place. With increasing concerns over weed resistance, Bayer CropScience has increased its supply of Liberty® herbicide to help growers tackle their most difficult weed problems. When combined with the powerful LibertyLink® system, Liberty offers growers a choice in their weed management program. Based on a strong foundation of non-selective herbicide tolerant traits, Bayer CropScience plans to expand the Credenz platform over the coming years by introducing multiple new trait technologies, including new herbicide and HPPD inhibtor-tolerant varieties.

The first line of defense in protecting a grower’s investment in quality seed is the use of innovative seed treatment products. Soybean farmers have come to rely on Poncho®/VOTiVO®, which combines one of the most trusted seed-applied insecticides with the most revolutionary, complete nematode protection available. Destructive nematode species, such as the Soybean Cyst Nematode (SCN), can reduce yields by 15 to 20 percent without any evidence of nematode damage above ground. Following four years of evaluation, soybean growers have seen an average increase of 1.5 to 2.5 bushels per acre using Poncho/VOTiVO, when compared to standard seed treatments.  

While the SCN is responsible for a tremendous amount of damage, another growing threat to soybean yield is Sudden Death Syndrome (SDS). In fact, it is one of the top-four yield-robbing diseases in soybeans and has now spread throughout the Midwest, threatening to severely impact the gains in productivity soybean growers have come to expect. This year in particular, researchers expect soybean crops to experience high SDS rates, as the conditions have been very similar to 2010 when growers experienced significant loss from the disease. From 2009 to 2011, average losses were estimated at 42 million bushels a year. In 2013, Bayer CropScience submitted an application to the U.S. Environmental Protection Agency (EPA) for the registration of ILeVO® seed treatment on soybeans. When approved, it will be the first product of its kind to provide breakthrough protection for soybean seedlings from the fungus that causes SDS. Bayer CropScience anticipates EPA approval by the end of 2014, making ILeVO available for the 2015 growing season.

“Soybeans are a strategic crop for Bayer CropScience and our focus on building a fully integrated soybean portfolio of offerings will provide growers with complete solutions of seed, seed treatment, traits and crop protection solutions,” said Allen Gent, U.S. soybean product manager. “Our product offerings are based off the invaluable input we’ve received directly from growers and are designed to help ensure that their gains in productivity are rewarded with greater profit for their business. I’ve never been as excited as I am now about the breadth of technologies that Bayer is bringing to the marketplace.”

Bayer CropScience Soybean page:
https://www.bayercropscience.us/crops/soybean

Bayer CropScience Twitter Page:
http://twitter.com/bayer4cropsus

Bayer CropScience Blog:
http://connect.bayercropscience.us

Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at www.bayercropscience.us.


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About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,383 million (2012) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 20,800 (Dec 31, 2012) and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.


Contact:
Bayer CropScience Media Hotline, 1-877-879-6162, or

Beth Roden
Head of Communications & Bayer CropScience NA Coordinator
Bayer CropScience
Tel: (919) 549-2030
Email: beth.roden@bayer.com

Nick Huston
Porter Novelli
Tel: (404) 995-4526
Email: nick.huston@porternovelli.com


Find more information at www.bayercropscience.us.

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

© 2014 Bayer CropScience LP, 2 TW Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer (reg’d), the Bayer Cross (reg’d), SeedGrowth™, Poncho®, VOTiVO®, ILeVO®, Credenz™, LibertyLink® and Liberty® are trademarks of Bayer. ILeVO is not registered and not available for sale. This press release is provided for informational purposes only and is not intended to promote the sale of these products. Any sale of these products after registration is obtained shall be solely on the basis of the EPA approved product label(s), and any claims regarding product safety and efficacy shall be addressed solely by the label(s). For additional product information, call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.BayerCropScience.us.

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