Monday, October 13, 2014

Bayer CropScience Celebrates Opening of Cotton Technology Exhibit at Bayer Museum of Agriculture

Agri-Science Leader Supports Science for a Better Life with Agricultural Information and Education
Bayer CropScience vertical logo
Bayer CropScience
LUBBOCK, TEXAS (Oct. 13, 2014) – Committed to furthering agriculture information and education in the communities it serves, Bayer CropScience today celebrated the grand opening of its Cotton Technology Exhibit at the Bayer Museum of Agriculture. In addition to the new exhibit, Bayer CropScience  and community leaders were on hand to unveil a major museum expansion, which includes an interactive “Major Crops” display focused on corn, cotton, peanuts, rice, sorghum, soybeans, sunflowers and wheat.

Bayer CropScience - Museum of Agriculture - Lubbock, Texas“We are excited to welcome the greater Lubbock community to the expanded Bayer Museum of Agriculture, especially our new Cotton Technology Exhibit,” said Lee Rivenbark, vice president of global cotton for Bayer CropScience. “Through the exhibit and our museum sponsorship, we seek to help further preserve, promote and display the history and science of cotton in the United States in a unique and vibrant way. Through educational efforts like this, we seek to instill a lifelong love of agriculture in students and help inspire the next generation of agriscience leaders who will cultivate solutions to the world’s most pressing cotton and other agricultural issues.”

The new Cotton Technology exhibit is the latest Bayer CropScience investment in the Lubbock area. Other recent investments include a cotton research and development lab and the recently announced Plant Sciences Building being constructed with Texas Tech.  Overall, Bayer CropScience plans to invest close to $1 billion in capital projects in the United States between 2013 and 2016

Bayer CropScience Cotton Technology Exhibit - Lubbock, Texashttp:///The Cotton Technology Exhibit will be located in the new Central Exhibit Hall and features cutting-edge 3D exhibits and an interactive hologram farmer. The new hall will serve to further preserve, promote and display the museum’s agriculture industry collection dating back to the 1600’s. The community in and around Lubbock and Texas will be able to tour the new exhibit and gain a greater knowledge and appreciation of agriculture and the pivotal role cotton plays in the industry. Other features of the expansion include an interactive Cotton Harvest Experience exhibit, which puts visitors in the driver's seat, and a new gift shop and reception desk, plus administrative areas for special events, research, training and functions.

In 2013, Bayer became the title sponsor of the Bayer Museum of Agriculture, which features exhibits and historical displays honoring the pioneers of American agriculture. The museum is situated on 25 acres on the rim of the Yellow House Canyon, situated at the intersection of East Broadway and Canyon Lake Drive. Through sponsorship of the museum, Bayer seeks to further its agriculture education efforts as a global leader in cotton, as well as support the booming agriculture industry in the greater Lubbock area.

“Bayer CropScience’s support of the Museum of Agriculture helps us take the rich story of agriculture, and particularly cotton, out into the community to students and others who depend on agriculture in their everyday lives,” said Lacee Hoelting, executive director of the museum. “For hundreds of years, Americans have enjoyed the fruits of agriculture in their food, clothing, homes and more. It is important that we continue this tradition and grow tomorrow’s farmers and agricultural scientists so we can continue to expand the reach of agriculture in Lubbock, around the country and world. We look forward to continuing our partnership with Bayer CropScience for many years to come.”

The Bayer Museum of Agriculture currently features interactive cotton exhibits, horse-drawn plows, household items, such as washing tubs and countertop appliances dating back to the pioneering days of agriculture, a unique exhibit of 71 pedal tractors, 700 collectible toy tractors, a 1920s replica Blacksmith shop, a tractor repair shop, an antique tool room, an exhibit on the history of cotton ginning, and much more.

A long-standing thought leader in advanced cotton seed research and development, as well as cultivating new and improved farming methods, Bayer CropScience is also a pinoeer in high-quality cotton varieties globally. This includes FiberMax® and Stoneville® cotton seed varieties, and Bayer CropScience’s unique e3™ Sustainable Cotton Program. The program is a transparent, environmentally responsible, economically viable, and socially equitable program that provides stringent guidelines for farmers in the United States who grow Certified FiberMax Cotton® or authentic Stoneville® cotton.

Bayer CropScience Twitter Page:

Bayer CropScience Blog:

Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at


Visit the Bayer Connect - Social Hub for all Bayer CropScience social media, recent news, blog posts, videos and more.  

About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,819 million (2013) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 22,400 and is represented in more than 120 countries. This and further news is available at:

About The Bayer Museum of Agriculture
In August 2001, a group of agriculture industry leaders from the South Plains gathered at the first meeting of the non-profit organization the American Museum of Agriculture in Lubbock. In 2002, the Lubbock County Historical Collection permanently loaned the exhibits to the Bayer Museum of Agriculture. The museum opened its doors to the public in May 2002. The museum strives to preserve the history and tell the story of American agriculture. Today, the collection ranges from household items to Moldboard plows and tractors. The Bayer Museum of Agriculture currently houses restored tractors, a threshing machine, broadcast binder, combine, 71 pedal tractors, 300 die-cast toy tractors, and approximately 300 other artifacts and pieces of smaller equipment. In storage, the museum has horse-drawn equipment, field condition tractors, threshing machines, combines, grain binders, mowing machines, grain drills, hay rakes, hay balers, cotton strippers and cotton trailers.

Bayer CropScience Media Hotline, 1-862-404-5118, or

Jeff Donald
Bayer CropScience
Tel: (919) 518-4234

Erin Smith
MMI Public Relations
Tel: (919) 233-6600

Find more information at

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer (reg'd), the Bayer Cross (reg'd), Certified FiberMax Cotton®, Stoneville® and e3 are trademarks of Bayer. For additional product information, call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at
Copyright © Bayer CropScience