Monday, October 20, 2014

Bayer Launches New Platform to Transform Customer Experience and Meet Evolving Industry Needs

New Backed by Bayer offering to include expanded mobile app, new website experience, and more
Bayer CropScience vertical logo
Bayer CropScience
RESEARCH TRIANGLE PARK, N.C. (October 20, 2014) — To better serve the needs of an ever-evolving and increasingly complex industry, Environmental Science, a division of Bayer CropScience LP, today announced the re-launch of Backed By Bayer, a comprehensive platform with new and expanded resources for professional pest and turf managers. Pest and turf managers familiar with the phrase will now have an entirely new notion of what it means to be Backed By Bayer, as they will now have access to a suite of new tools, information and resources available through a revitalized website, expanded mobile app, and more.

“To our customers, the idea of being ‘backed’ by Bayer evokes a sense of partnership on a number of levels,” said Mark Schneid, chief marketing officer for Environmental Science, North America. “That connection has inspired us to renew our promise and take our commitment to our customers to an entirely new level by revitalizing the Backed By Bayer platform, organizing our offerings by the needs of the industry, and bringing forward not only best-in-class products and solutions, but also the world class technical support, industry tools and critical advocacy initiatives that our customers need.”

As a part of the revitalized platform, professional pest and turf managers and distributors can register at to gain instant access to product updates and industry news, industry recognition opportunities, sales and technical support, and exclusive opportunities to market, grow and improve their businesses. Bayer is dedicated to moving the industry forward and providing innovation and support in areas that are driving change. Backed By Bayer resources for professional pest and turf managers include the following:

Science and Innovation
Challenged with changing regulations and consumer expectations, pest and turfgrass professionals need new, more sustainable tools at their fingertips. Combining more than 150 years of scientific expertise with millions of research dollars, Bayer is constantly developing innovative, sustainable solutions to help turf managers achieve more effective results.

Technical Expertise
Bayer offers technical expertise and advice to identify solutions to the toughest pest and turf challenges so managers can feel confident the job is going to get done right the first time. For quick support, turf managers can tweet questions directly to Bayer and the Green Solutions Team at the @BayerGolf or @BayerLawn twitter handles. Pest management professionals (PMPs) can tweet questions to Bayer and Joe Barile, Bayer’s technical service lead, at the @BayerPestPro Twitter handle.

Education and Information
In this ever-changing industry, there is always something new to learn. Turfgrass professionals at every stage of their career can access professional experiences and opportunities from Bayer to stay ahead in the industry, benefit from new learnings and connect with peers.

Sustainability and Industry Advocacy
Many Bayer products and initiatives are helping address some of our planet’s greatest challenges. The Bayer Development and Training Center in Clayton, N.C., is the only research center of its kind dedicated to the environmental sciences, and it has been used to evaluate the performance of Bayer CropScience solutions for more than 50 years. Beyond the development of more sustainable products and practices, Bayer dedicates time and resources to a number of industry organizations and programs that help support a sustainable future for the turf industry.

Business Tools
From mobile apps to unique sales materials, Bayer offers PMPs and turf managers tangible tools that make doing business easier and more efficient. The Bayer Pest Portal app for PMPs and the Backed By Bayer app for turfgrass professionals, which are already available on iPhone, are now available on Android platforms also. The apps will include enhanced mobile functionality and user experience features, including the ability to print content using AirPrint; the option to share location data to access distributor, sales rep and weather information based upon current location; and the ability to subscribe to receive notifications and updates through the app. These new tools are about delivering exactly what PMPs and turfgrass managers need to simplify their operations, stand out and achieve success.

Professionals wishing to take advantage of these resources should visit and register to begin receiving benefits of the Backed By Bayer platform.

Bayer Golf Twitter Page:

Bayer Lawn Twitter Page:

Bayer Pest Pro Twitter Page:


Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at


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About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,819 million (2013) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 22,400 and is represented in more than 120 countries. This and further news is available at:

Bayer CropScience Media Hotline, 1-862-404-5118, or

Casey Allen
Manager of External Communications
Bayer CropScience LP
Tel: (919) 549-2607

Ciara Ahern
Global Prairie
Tel: (216) 374-1274

Find more information at

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

©2014 Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer, the Bayer Cross and Specticle are registered trademarks of Bayer. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at
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