Wednesday, March 30, 2016

Feed a Bee Debuts New Anthem and Initiatives for 2016

Program encourages everyone to tweet a 🐝 emoji and #FeedABee
Bayer Feed a Bee Initiative logo

Research Triangle Park, N.C. (March 30, 2016) – As another beautiful spring blossoms throughout the country, bees are buzzing a different tune with the debut of a new song and video encouraging everyone to “Feed a Bee” to help honey bees and other pollinators.

This year, Feed a Bee kicks off the spring with the launch of a new song and video featuring Beatrice Blume and her animated friends as they spread wildflowers to help pollinators and to beautify the world around them. Thousands of people are already humming the catchy refrain and joining the swarm of conversation online about how we can all help plant more forage to help pollinators. As even more people watch Beatrice spread seeds in her virtual world, Bayer will plant additional wildflowers in the real world, working with its network of Feed a Bee partners and consumers.

Crop Science, a Division of Bayer, first launched Feed a Bee last year to address the lack of food and habitat for bees. Working with more than 250,000 people and 75 partners, Feed a Bee planted 65 million flowers and thousands of acres of forage across the U.S. in 2015.

The redesigned FeedABee.com showcases other ways people can lend a hand to help these hardworking insects. Individuals can request a free packet of wildflower seeds, for a limited time while supplies last, commit to growing pollinator-attractant plants of their own and locate Feed a Bee plantings in their own communities on an interactive partner map. People can also tweet a 🐝 emoji and #FeedABee to have Bayer plant on their “bee-half.” Helping pollinators has never been so easy!

“Planting more forage for pollinators is one of the best things we all can do to help these tiny but mighty workers,” said Dr. Becky Langer, project manager of the Bayer North American Bee Care Program. “This year, we’re aiming to plant millions of more flowers and educate even more people about the important role pollinators play in our everyday lives.”

Visit FeedABee.com to learn more about the program, and check back throughout the year to learn new ways to get involved. For more information on Bayer’s bee health initiatives, please visit: BeeHealth.Bayer.us. You can also follow and share with us on Twitter @BayerBeeCare, on Facebook at Facebook.com/BayerBeeCareCenter and view photos on Flickr.

Bayer is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer representative, or visit Crop Science, a division of Bayer, online at www.CropScience.Bayer.us.

Visit the Bayer Connect - Social Hub for social media, recent news, blog posts, videos and more from Crop Science, a division of Bayer.

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Contact:
Bayer Media Hotline, 1-862-404-5118, or

Jeff Donald
Crop Science, a Division of Bayer
Tel: (919) 549-5395
Email: jeffrey.donald@bayer.com

Whitney Jinks
Porter Novelli
Tel: (404) 995-7919
Email: whitney.jinks@porternovelli.com

Find more information at CropScience.Bayer.us.


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