Bayer support of American Heart Association’s Healthy for Good movement aims to help improve rural heart health
RESEARCH TRIANGLE PARK, N.C. [March 2, 2017] –In an effort to support heart health and improve the wellness of rural Americans nationwide, Bayer is proud to announce its support of the American Heart Association (AHA). The effort, which runs through 2017, supports the AHA’s Healthy for Good™ movement to inspire all Americans to live healthier lives and create lasting change by taking small, simple steps today to create a difference for generations to come.
For each bag of LibertyLink® soybean seed sold for the 2017 season, Bayer will contribute 5 cents to the AHA’s Healthy for Good movement for a total maximum donation of $500,000. In addition to monetary donations to support the cause, Bayer will help raise heart health awareness across America through educational activities targeted to growers in rural communities.
The Crop Science division of Bayer, the developer of LibertyLink, helps growers protect their most important resources in farming with industry-leading solutions. They will also help soybean growers and rural communities protect their most important resources in life – their heart health.
As part of this program, Bayer also helps the AHA meet its 2020 impact goal to improve the cardiovascular health of all Americans by 20 percent and reduce deaths from cardiovascular diseases and strokes by 20 percent. AHA’s Healthy for Good movementfocuses on healthier diets, additional physical activity, blood pressure management and cholesterol control.
Allen Gent, Strategic Business Lead for Bayer, said, “The average age of the American farmer is well over 50 years old, and automation is much more prevelant in today’s agriculture climate. Growers are more sendentary than in the past, which is one contributing factor to cardiovascular disease. This program solidifies the Bayer mission to help growers succeed by promoting a healthy lifestyle.
Helping rural Americans is essential to our industry as growers are our greatest resource. A nation and global economy depend on their agriculture production. We’re thrilled to partner with the American Heart Association to have a positive effect on not only heart health, but our industry as well.“
“We’re thankful for Bayer’s support of our mission and excited to extend health and wellness messages further, reaching more and more people in the United States,” said Alvin Royse, J.D., CPA, AHA chairman. “This project will help build a culture of health in rural communities.”
Bayer is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer representative, or visit Crop Science, a division of Bayer, online at www.cropscience.bayer.us.
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Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2016, the Group employed around 115,200 people and had sales of EUR 46.8 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.7 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to www.bayer.us.
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