Wednesday, August 30, 2017

Bayer teaming up with the American Heart Association to help improve wellness in rural communities

Contribution to be made for every bag of LibertyLink soybean seed purchased during the 2017 growing season

RESEARCH TRIANGLE PARK, N.C. (Aug. 30, 2017) – Rural communities and small towns make up nearly one-fifth of the U.S. population. Heart disease claims about 600,000 lives each year across the country, making it one of the biggest health concerns in America. 

To help improve the heart health and wellness of Americans nationwide, Bayer is proud to support the American Heart Association (AHA) in its Healthy For Good™ movement. Bayer Crop Science, the developers of LibertyLink® technology, is teaming up with soybean growers across rural America to educate growers and improve heart health and awareness. For every bag of LibertyLink soybean seed sold during the 2017 growing season, Bayer will donate to the AHA on behalf of each grower.

“We are excited to work with the American Heart Association to help educate growers and improve lives across rural America. This collaboration strengthens the Bayer mission to help growers succeed by promoting a healthy lifestyle,” says Allen Gent, ‎strategic business lead at Bayer. ”We are proud to support the Healthy For Good movement with a commitment of up to $500,000 because rural Americans are essential to our industry and growers are our greatest resource.”

The Association’s Health For Good campaign aims to inspire all Americans, regardless of their zip code, to live healthier lives and create lasting change through targeted education activities that emphasize healthier diets, additional physical activity, blood pressure management and cholesterol control.

“Increasing access to healthcare and healthy food in rural areas and other underserved communities is a priority for the American Heart Association and essential to our mission. Over the past several years, we have vigorously advocated for healthy food access for all, as we began implementing community-based nutrition programs in rural areas and elsewhere in need,” says Eduardo Sanchez M.D., MPH, FAAFP, Chief Medical Officer (CMO) for Prevention and Chief of the Center for Health Metrics and Evaluation for the American Heart Association. “Support from Bayer gives us additional opportunities to increase and improve our efforts in this area.”

AHA’s Healthy For Good Movement encourages people to Eat Smart, Add Color, Move More and Be Well.  For more information, visit www.healthyforgood.heart.org.

For more information about LibertyLink®, visit www.cropscience.bayer.us/products/traits/libertylink.

Bayer is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer representative, or visit Crop Science, a division of Bayer, online at www.cropscience.bayer.us.

Visit the Bayer Connect - Social Hub for social media, recent news, blog posts, videos and more from Crop Science, a division of Bayer.

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Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2016, the Group employed around 115,200 people and had sales of EUR 46.8 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.7 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to www.bayer.us.

For every bag of LibertyLink soybean seed sold during the 2017 growing season from July 2016 through May 2017, Bayer will donate 5 cents to the AHA on behalf of each grower, for a minimum donation of $400,000 up to a maximum of $500,000.

Contact:
Bayer Media Hotline, 1-862-404-5118, or

Linda Arnold Whaley
Crop Science, a division of Bayer
Tel: (919) 549-2836
Email: Linda.arnoldwhaley@bayer.com

Alex Greer
Rhea + Kaiser
Tel: (630) 955-2455
Email: agreer@rkconnect.com

Find more information at www.cropscience.bayer.us

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

© 2017 Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer, the Bayer Cross and LibertyLink are registered trademarks of Bayer. For additional product information, call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.cropscience.bayer.us.

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