Preferred Retailer Support (PRS)
The Preferred Retailer Support (PRS) program offers a platform where Bayer and select retailers can target high-value growers and connect with them on a monthly basis. The program goal is to create stronger 1:1 relationships with the selected growers by providing them with timely and relevant solutions based content that will better position Bayer and the local retailers as trusted sources of information.
In execution, this 1:1 goal will be accomplished by sending the participating growers print materials, emails, and content at regular touchpoints throughout crop year 2019. All materials will be personalized with each grower’s Bayer sales rep and retailer so information feels local and the grower can easily get in contact with them with questions and other inquiries regarding the featured product/s.
PRS Retailer Sign-up
All fields required unless otherwise noted