Wide cotton field grown with ThryvOn Technology under clear skies
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ThryvOn® Technology: Built for a New Way to Grow Cotton.

Now growers can manage key tarnished plant bug and thrips species with more flexibility.
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Jay Mahaffey Talks ThryvOn® Technology With Other Experts

The Bayer Learning Center leader went on tour to meet with growers, entomologists and other experts to discuss the best way to manage and grow ThryvOn Technology.

Benefits to the Plant

This first-of-its-kind trait technology, that’s built directly into the plant, offers a new level of protection against a wide spectrum of pests in your cotton crop.

    Hands pulling apart a boll of cotton

    Because it is built to provide a high level of trait performance and protection, Bollgard® 3 ThryvOn® cotton with XtendFlex® Technology helps protect agronomic investments. With season-long protection, ThryvOn Technology is a defense against key tarnished plant bug and thrips species — helping cotton thrive from the start.

    A farmer driving a farming vehicle in a cotton field

    ThryvOn Technology provides a wide spectrum of insect protection against bollworm, tobacco budworm, key tarnished plant bug and thrips species, and other common worm pests, translating into less damage to cotton and a potential reduction in the number of insecticide applications.*

Hands pulling apart a boll of cotton
Hear Growers’ Perspectives on ThryvOn Technology.

Many growers throughout cotton country are already benefiting from the built-in protection of ThryvOn Technology. Watch the video to hear what they have to say about this innovative cotton trait.

The Benefits to You, the Grower.

An all-new way to grow and manage cotton brings all-new benefits to you, like added flexibility and operational efficiency.

    Hands operating a crank and lever in a cotton field

    It's simple: The built-in trait technology provides more management flexibility. Knowing your cotton is protected even when you can't be there gives you more time back in your day to accomplish more within your operation.

    Two farmers standing in a cotton field examining bolls of cotton

    The added value in ThryvOn Technology is only present if you manage it correctly. That means waiting until threshold to make an application and not reacting to pest pressures before threshold is reached.

Hands operating a crank and lever in a cotton field

Compare the Performance.

See the difference for yourself in fields of cotton without ThryvOn Technology compared to fields with ThryvOn Technology.

ThryvOn Technology helps to protect against feeding damage from key tarnished plant bug and thrips species, providing the opportunity for early fruiting and the potential for early harvest.*

Hear What Industry Experts Are Saying.

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A healthy field of cotton plants with trees in the background

“When it comes to management, it’s all about ease and saving time. [ThryvOn Technology] frees up time on the farm and helps utilize labor for getting the crop in and not having to go back and spray for thrips.”

Phillip M. Roberts - University of Georgia, Professor and Extension Entomologist

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“Oftentimes, our seed treatments needed a little help, so we had to use foliar oversprays. But ThryvOn Technology gives us more flexibility with timing because it produces a toxin that manages the pests.”

“Oftentimes, our seed treatments needed a little help, so we had to use foliar oversprays. But ThryvOn Technology gives us more flexibility with timing because it produces a toxin that manages the pests.”

Dominic Reisig - North Carolina State University, Professor and Extension Specialist

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A farmer standing in a cotton field providing testimony

“The advantage of the trait being incorporated into the plant is that it is there season-long—it's not like an insecticide that's going to be impacted by the environment.”

Whitney Crow - Mississippi State University, Extension Entomologist

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A farmer standing in a cotton field with green trees in the background providing testimony

“If you have extremely high plant bug pressure in an area, that's where I'd focus on placing this technology.”

Ben Thrash - University of Arkansas, Extension Entomologist

Read Morechevron_right
A healthy field of cotton plants with trees in the background

“When it comes to management, it’s all about ease and saving time. [ThryvOn Technology] frees up time on the farm and helps utilize labor for getting the crop in and not having to go back and spray for thrips.”

Phillip M. Roberts - University of Georgia, Professor and Extension Entomologist

Read Morechevron_right
“Oftentimes, our seed treatments needed a little help, so we had to use foliar oversprays. But ThryvOn Technology gives us more flexibility with timing because it produces a toxin that manages the pests.”

“Oftentimes, our seed treatments needed a little help, so we had to use foliar oversprays. But ThryvOn Technology gives us more flexibility with timing because it produces a toxin that manages the pests.”

Dominic Reisig - North Carolina State University, Professor and Extension Specialist

Read Morechevron_right
A farmer standing in a cotton field providing testimony

“The advantage of the trait being incorporated into the plant is that it is there season-long—it's not like an insecticide that's going to be impacted by the environment.”

Whitney Crow - Mississippi State University, Extension Entomologist

Read Morechevron_right
A farmer standing in a cotton field with green trees in the background providing testimony

“If you have extremely high plant bug pressure in an area, that's where I'd focus on placing this technology.”

Ben Thrash - University of Arkansas, Extension Entomologist

Read Morechevron_right
A healthy field of cotton plants with trees in the background

“When it comes to management, it’s all about ease and saving time. [ThryvOn Technology] frees up time on the farm and helps utilize labor for getting the crop in and not having to go back and spray for thrips.”

Phillip M. Roberts - University of Georgia, Professor and Extension Entomologist

Read Morechevron_right
“Oftentimes, our seed treatments needed a little help, so we had to use foliar oversprays. But ThryvOn Technology gives us more flexibility with timing because it produces a toxin that manages the pests.”

“Oftentimes, our seed treatments needed a little help, so we had to use foliar oversprays. But ThryvOn Technology gives us more flexibility with timing because it produces a toxin that manages the pests.”

Dominic Reisig - North Carolina State University, Professor and Extension Specialist

Read Morechevron_right
A farmer standing in a cotton field providing testimony

“The advantage of the trait being incorporated into the plant is that it is there season-long—it's not like an insecticide that's going to be impacted by the environment.”

Whitney Crow - Mississippi State University, Extension Entomologist

Read Morechevron_right
A farmer standing in a cotton field with green trees in the background providing testimony

“If you have extremely high plant bug pressure in an area, that's where I'd focus on placing this technology.”

Ben Thrash - University of Arkansas, Extension Entomologist

Read Morechevron_right

Growers’ Guide to Success.

Learn how our pest management practices and regional guides will set you up for success with ThryvOn Technology.

A harvester and a farmer in a field of cotton under a gray sky

*Scouting is critical to determine which and how many insecticide applications are recommended to avoid economic loss greater than pest management costs (i.e., when economic thresholds are met). Check with your local university extension for the latest spraying recommendations.