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Product Decoder

Find the new Channel® brand name for your former Regional Brand product.
No brand selectedTo find the new Channel® brand Product ID, you must first select a legacy Regional Brand

Find Your Channel SeedPro

Coming July 2024, your former Regional Brand Seed dealers joining Channel will be added to our SeedPro Locator.

A set of square digital blocks showing of Channel and legacy Regional Brands logosExcited to learn more about New Channel?We are coming together to Rise to the Challenges in your fields. You’ll get the same excellent products you’ve come to expect from your local brand, but now you’ll get even more. With New Channel, customers can expect Leading-Edge Solutions that are Connected to You through a Next-Level Experience.Learn More