Americans Drive Donations by Creating “Digital Meals” Through Innovative Social Media Campaign
RESEARCH TRIANGLE PARK, N.C. (Nov. 10, 2014)
– Feeding America®
are joining forces to help make the holiday season a bit brighter for Americans struggling with hunger by sponsoring “#Thankful4Ag,” a social initiative that will help provide up to 200,000 meals from November 10-December 19. Bayer will donate up to $20,000. $1=10 meals secured by Feeding America on behalf of member food banks.
The U.S. is the world’s largest exporter of agriculture products, shipping $140 billion in goods in 2013. Yet, in the same year, 1 in 6 people
in the U.S. still face hunger. Feeding America is the nation’s largest hunger-relief organization, and its network of 200 local food banks serves 46 million Americans struggling with hunger.
Launching today, #Thankful4Ag invites people to visit www.Thankful4Ag.com
and create a “digital meal” showcasing three of their favorite classic holiday foods. As foods are added to the digital meal, the visitor will be provided interesting facts about the origin of those foods and learn more about their journey from farm to table. Every time someone creates and shares a meal, Bayer CropScience LP
will donate 10 meals ($1 per share, $1=10 meals secured by Feeding America on behalf of member food banks) to food-insecure families through Feeding America.
“Bayer has been such a great partner to Feeding America in our ongoing fight to end hunger,” said Nancy Curby, vice president of corporate partnerships for Feeding America. “They continue to find creative ways to engage the public in hunger relief and spread awareness about our cause. The #Thankful4Ag campaign will benefit families in need this holiday season.”
“We are all indeed thankful for the contributions of our nation’s farming families and everyone who helps get food from the farm to people’s tables,” said Jim Blome, president and CEO of Bayer CropScience LP. “There is no better way to show our gratitude than to help provide nutritious meals to those who need them. We encourage everyone to join us and share a digital plate today to help those in need this holiday season.”
Launched by Bayer last year, #Thankful4Ag donated 40,000 meals to deserving individuals and families. #Thankful4Ag is the latest hunger-relief effort between Bayer and Feeding America. So far in 2014, Bayer and Feeding America have partnered to help provide more than 4.5 million meals to Americans in need through the Nutrition Mission campaign.
For more information or to participate in the #Thankful4Ag campaign, please visit: www.Thankful4Ag.com
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About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,819 million (2013) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 22,400 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com
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