Brand Logo

A Partner in Your Fields And in Your Success

At the heart of the new and enhanced Channel® seed are the relationships we build with our farmers. You'll experience expert guidance on your farm through year-round customized service provided by your local Channel SeedPro.

Bayer Crop Science is at Commodity Classic 2024

Come meet the Channel Team and explore Acres of Potential at Bayer booth #1923.

11 Brands. 1 Bright Vision for the Future.

Eleven Bayer seed brands are joining forces to launch the new Channel® brand. You'll still get the same excellent products and service you've come to expect from your local brand, but now you’ll get even more.

Promo Tools of 11 Brands. 1 Bright Vision for the Future.


Unlock valuable agronomy insights, Matt Bennett grain marketing advice, local harvest results and Channel seed news with a quick sign-up. Let's connect, innovate and rise together.

Promotion component background

Become a Channel SeedPro

As a Channel SeedPro, you'll have access to innovative tools that help you deliver expert advice and customized service to farmers year-round. By investing in the success of your farmers, backed by a team that’s invested in you, you'll help them rise to the challenge in their fields.