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Growing together for you.

11 Brands. 1 Bright Vision for the Future.

Eleven Bayer seed brands are joining forces to launch the new Channel® seed brand.

You’ll still get the same excellent products and service you’ve come to expect from your local brand, but now you’ll get even more.

Experience leading-edge solutions that include expanded product offerings, greater local agronomic support and more digitally enabled tools. And we do it all while staying connected to you, your operation, and your goals.

Our next-level experience is designed to anticipate your needs and exceed your expectations.

No matter what lies ahead, the Channel brand rises to the challenge for you.

An Exciting New Direction Awaits.

Your local seed brand products will continue to be available through the 2024 growing season. Beginning in fall of 2024, the broadened Channel-branded portfolio of products will include products from all 11 Bayer seed brands under the Channel brand.

Have questions?

We’re ready to help you. Contact your local seed dealer to get started for the next growing season.