Bayer PLUS Rewards Welcomes Channel® Seed to the 2025 Program Year

(St. Louis, September 3, 2024) – Bayer is pleased to announce that Channel^® seed, a trusted provider of elite seed products, will join the Bayer PLUS Rewards 2025 program on September 1, 2024. This strategic addition to the program is another example of the commitment Bayer has to helping growers maximize the potential of every acre planted.

Bayer PLUS Rewards, now in its fifth year, is a grower loyalty program which enables members to earn cash back on a diverse range of 60+ eligible products, rewarding smart agronomic choices to help maximize their returns each season. Growers, including Channel customers, can calculate their potential earnings using the Bayer PLUS Rewards online calculator to see how the program can help maximize their returns.

"We are thrilled that Channel is joining the Bayer PLUS Rewards program, aligning our efforts to empower growers with whole farm solutions," said Tiffany Williams, Loyalty Strategy Lead at Bayer.

By becoming Bayer PLUS Rewards eligible, Channel further strengthens its commitment to helping growers apply innovative solutions and reliable performance in their operations.

Channel is known for its extensive portfolio of leading-edge seed products and will continue to prioritize customer success and satisfaction with this new integration. “By adding Channel to the Bayer PLUS Rewards program, we are providing our customers with an opportunity to start earning rewards on the seed products they know and trust,” added Jared Thomas, Channel Brand Marketing Lead at Bayer.

Growers who use Channel seed should ensure they are signed up for a free Bayer PLUS account to start earning money back on their seed purchases after September 1st, 2024. To get started, go to www.BayerPLUS.us/Channel to learn more about Channel joining Bayer PLUS Rewards to sign up and see all the agronomic tools the program has to offer.


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About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, "Health for all, Hunger for none," the company's products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2023, the Group employed around 100,000 people and had sales of 47.6 billion euros. R&D expenses before special items amounted to 5.8 billion euros. For more information, go to www.bayer.com.

About Channel
Channel seed brand products are designed to perform in local conditions and developed with a rigorous selection process using field-proven, precision-breeding technology to help farmers maximize plant health and yield potential. Additional tools like the Channel Harvest Results, the Seed Finder tool and the Channel.com Agronomy Library provide insights and management tips that can impact farms and fields all season long. Channel SeedPros deliver leading-edge solutions, that are connected to our customers and their communities, through a next-level experience. Based in St. Louis, Channel is a division of Bayer. For additional information, visit www.Channel.com. or follow @ChannelSeed on Twitter and Facebook.

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Media Contact:
Dolores Trobradovic
BBDO Atlanta
BayerCP.Press@bbdo.com

See programs terms & conditions for full details. Channel^® and the Channel logo™ is a trademark of Channel Bio, LLC. Bayer and Bayer Cross are registered trademarks of Bayer Group. ©2024 Bayer Group. All rights reserved.