Bayer CropScience Offers Superintendents the Backed By Bayer Experience at GIS 2015
Highlights Include Living Turf Display, My Bayer Rewards Café, Bayer Golf Solutions Guide and 10th Anniversary of Green Start Academy
RESEARCH TRIANGLE PARK, N.C. (February 18, 2015) – To arm superintendents with the information they’ll need to manage their courses in an increasingly complex business environment, Environmental Science, a division of Bayer CropScience LP, will introduce new solutions and interactive experiences for superintendents at the 2015 Golf Industry Show (GIS) being held February 21-26, at the Henry B. Gonazlez Convention Center in San Antonio.
“The challenges of managing a golf course aren’t getting any easier for superintendents,” said David Wells, golf business manager for the Bayer turf and ornamentals (T&O) business. “In many cases, they’re being asked to take on responsibilities that go way beyond turf management. Our goal is to do everything possible to create a phenomenal customer experience for them, which includes helping them harness the information they need to succeed in the years ahead.”
Consistent with that commitment, the Backed By Bayer Experience (booth #7081) will focus on the promise of delivering innovative solutions, plant health expertise, world-class technical support and timely educational information to superintendents. As part of this interactive booth experience, Bayer will offer new resources including an exciting living turf display where superintendents can learn more about plant health from the Bayer Green Solutions Team, and a live bee observation hive – part of the Bayer Bee Care program. Superintendents can visit the My Bayer Rewards café to enjoy free refreshments and sign up to receive the comprehensive Bayer Golf Solutions guide, and they can even kick back and watch golf movie classics in the booth lounge area. Booth visitors will also have the opportunity to learn about the newest innovation from Bayer – Signature™ Xtra – a new formulation anticipated to launch in Q3 2015, pending EPA approval.
To celebrate the 10th Anniversary of the Green Start Academy program, Bayer will host a special Green Start Academy and Healthy Turf, Healthy Tomorrow reception, February 25, from 5-7 p.m. In addition to celebrating the 10th Anniversary of the Green Start Academy, Bayer will announce the third inaugural Plant Health Academy class.
“This an especially exciting year for us – with so much to celebrate with our friends and industry partners,” said David Wells, golf business manager for the T&O business at Bayer. “Green Start Academy is a fantastic program for the development of assistant superintendents that truly underscores what we mean by ‘the Backed By Bayer Experience,’ and our commitment to elevate and equip the next generation of leaders to succeed and grow the industry.”
To celebrate the dependability superintendents receive from both Specticle® and their course dog, attendees will be invited to vote for the Specticle Loyal Companion Photo Contest winner. Public voting will continue online through March 13. The grand prize winner will be announced on March 16, and will receive a $5,000 donation to a local animal shelter in his or her name, 40 bags of Specticle G to treat landscape and natural areas and the chance to be featured with his/her course dog in a Bayer golf ad that will be published in industry magazines and other media in 2016.
As part of the company’s participation at GIS, Bayer CropScience is a breakfast sponsor of the GCSAA Golf Championship being held February 21-23, at the JW Marriott San Antonio Hill Country Resort & Spa. New to the event this year, all competitors will receive complimentary breakfast on competition days courtesy of Bayer.
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About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care,
agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,819 million (2013) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 22,400 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.
About The Golf Industry Show
The The Golf Industry Show is a gathering of top golf course industry professionals providing numerous networking and professional growth opportunities, as well as educational support on the latest technologies from industry leaders. This and further news is available at: http://www.golfindustryshow.com/.
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Tel: (919) 549-2607
Tel: (216) 374-1274
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©2015 Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer (reg'd), the Bayer Cross (reg'd), StressGard®, Specticle® and Signature™ are trademarks of Bayer. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.BayerCropScience.us