Bayer CropScience Launches Maxforce Ant Solutions Mobile App and Unveils New Bait Packaging
RESEARCH TRIANGLE PARK, N.C. (July 31, 2014) – Pest management professionals (PMPs) can now instantly access Bayer’s easy-to-follow ant identification steps and recommended treatment solutions on their mobile devices using the newest Maxforce® Ant Solutions app from Environmental Science, a division of Bayer CropScience LP. As part of a promotion that runs Aug. 1 through Sept. 30, Bayer will send a Tervis® Tumbler to the first 100 users who download the free app from the iTunes or Google Play store, and five randomly-selected users will win a Yeti® cooler.
“In 2013, Bayer launched the Maxforce Ant Solutions website in an effort to provide more clarity around ant identification and the various Maxforce Ant solutions available to PMPs,” said Ray Daniels, marketing manager, Baits and Termites for Bayer Environmental Science. “Now, PMPs can access this valuable resource through their hand-held devices while in the field – instantly taking the guesswork out of baiting while putting the power of choice in their hands.”
When logged into the app, PMPs will be asked a brief series of questions in order to identify the appropriate recommended Maxforce Ant product to suit their needs. These questions ask PMPs to describe the type of ant, where it’s located and what it’s feeding on in that particular location. Based on the answers to the questions, PMPs will receive a recommendation for the best available ant solution.
One of the solutions PMPs will learn about through use of the app is Maxforce Quantum Ant Bait, which features new packaging. Now available in a 120-gram easy-squeeze tube, Quantum can be used for crack and crevice applications with its new, intuitive needle tip. The large screw-on cap prevents loss and leaking product, and the volume meter printed on the tube allows PMPs to see how much product is left in the container as it is used.
“We’re excited to continue to bring forth innovations and efficiencies to assist PMPs in better serving their customers,” Daniels said. “With the new Maxforce Ant Solutions app available to PMPs who are always on the go and the improved Maxforce Quantum packaging, we hope our customers feel confident and armed with the information they need to quickly and easily identify and treat the various ant problems they encounter.”
Visit your local distributor to learn how you can purchase Maxforce Quantum in the new, improved packaging. For more information, visit www.BackedbyBayer.com, or contact your local Bayer field sales representative or Bayer Customer Service at 1-800-331-2867. Always read and follow label instructions.
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About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care,
agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,819 million (2013) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 22,400 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.
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©2014 Bayer CropScience LP, 2 T.W. Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer and the Bayer Cross are registered trademarks of Bayer. For additional product information call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.BayerCropScience.us