Bayer Supports United Fresh Start Foundation with $40,000 to Increase Children's Access to Fresh Fruits and Vegetables

May 29, 2018

Investment Announced at Barnett Elementary School, as Part of a Salad Bar Donation Ceremony and Melon Variety Taste Test

SAN DIEGO, May 30, 2018 /PRNewswire/ -- Bayer has committed $40,000 to the United Fresh Start Foundation, in support of their mission to increase children's access to fresh fruits and vegetables. As part of the partnership, Bayer is funding salad bars for eight schools in California and Idaho.

To promote this collaboration, and one of the new salad bars, the announcement was made during an assembly at Barnett Elementary in Ramona, California. At the school event, over 50 fourth grade students were introduced to their new salad bar and participated in a melon taste-test. Students tried several varieties of sweet melons and voted on their favorite.

"The Ramona Unified School District's food service team has always done a fantastic job, and the replacement of a new salad bar will create even more excitement amongst our students to select fresh fruits and veggies every day," said Linda Marthis, Principal, Barnett Elementary School.

"Our district has always had a commitment to serving fresh produce in our school lunch program," said Kati Harbor, Director of Food and Nutrition Services, Ramona Unified School District. "The new salad bar will highlight fresh produce and encourage children to make healthy choices from a greater variety of colorful options."

Schools receiving salad bars from the Bayer-United Fresh Start Foundation collaboration, include:

  1. Barnett Elementary School, Ramona Unified School District (Ramona, CA)
  2. James Dukes Elementary School, Ramona Unified School District (Ramona, CA)
  3. Ellwood Elementary School, Goleta Union School District (Goleta, CA)
  4. Foothill Elementary School, Goleta Union School District (Santa Barbara, CA)
  5. Alameda Community Learning Center (Alameda, CA)
  6. Nea Community Learning Center (Alameda, CA)
  7. Blue Oak Charter School (Chico, CA)
  8. Barbara Morgan STEM Academy, West Ada School District (Meridian, ID)

"Each day more than 30 million U.S. children participate in the National School Lunch Program, an in many communities, schools are the 'largest restaurant in town.' By providing children with access to a salad bar at school, they can easily choose from a variety of fresh produce every day, and find what they like best," said Jennifer Maloney, Food Chain and Sustainability Manager, Bayer. "A salad bar puts a focus on fresh fruits and veggies in the lunch line, and with our recent contributions, we hope children will go home and tell their parents, sparking a conversation about the importance of eating healthy and choosing more fresh fruits and veggies at every meal."

Bayer serves as a member of the United Fresh Start Foundation's Community Outreach Committee, which among other roles, helps foster collaboration between the foundation, schools, and community-based non-profit organizations that are committed to providing children with access to fresh produce.

"Thanks to companies like Bayer, the United Fresh Start Foundation is continuing to provide salad bars to schools, encouraging children to make healthier food choices every day," said Tom Stenzel, President & CEO, United Fresh Produce Association and President of the United Fresh Start Foundation. "We know kids like eating fresh fruits and veggies, and when given the opportunity to make their own selections from a school salad bar, they are learning to take what they want, and eat what they take. Salad bars empower kids to make their own healthy choices, introduce kids to new fresh options, and they are a simple intervention that makes it easy for kids to choose fresh produce at school."

To coordinate the salad bar contributions, Bayer worked with the United Fresh Start Foundation, a nonprofit organization affiliated with the United Fresh Produce Association. As part of the foundation's partnership in the national Salad Bars to Schools initiative, they are working with the produce industry, non-profits and allied businesses to support salad bars to schools across the United States. To date, Salad Bars to Schools has helped facilitate the donation of salad bars to over 5,000 schools in all fifty states, benefitting 3 million children. Bayer's salad bar investment supports the national initiative.

Current research indicates that the use of salad bars in schools promotes healthy food choices in school-aged children. With access to a salad bar, students are encouraged to try new items and are empowered to make their own healthy choices now, and in the future. The Salad Bars to Schools initiative aims to help school districts meet USDA school lunch nutrition standards, which require offering students a wide variety of colorful vegetable choices each week, and which promote a healthier lifestyle for students nationwide.

Bayer's commitment to sustainability and agricultural education begins with the people it serves every day. This commitment extends to fighting food insecurity and encouraging healthier food choices for a happier and well-educated community. For additional information and background on Bayer and its other programs, please visit

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About Bayer

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2017, the Group employed around 99,800 people and had sales of EUR 35.0 billion. Capital expenditures amounted to EUR 2.4 billion, R&D expenses to EUR 4.5 billion. For more information, go to

About the United Fresh Start Foundation

The United Fresh Start Foundation is a 501 (c)(3) not-for-profit organization focused exclusively on increasing children's access to fresh fruits and vegetables. Affiliated with the United Fresh Produce Association, the Foundation is committed to helping today's kids achieve the public health goal to make half their plate fruits and vegetables in order to live longer and healthier lives. The Foundation works to create an environment in which kids have easy access to high-quality, great-tasting and affordable fresh fruits and vegetables, whenever and wherever they are choosing snacks or a meal. More information at:

About Salad Bars to Schools

Salad Bars to Schools is a public health campaign to increase salad bars in schools across the country so that every child has the choice of healthy fruits and vegetables every day at school. Salad Bars to Schools was first established to support former First Lady Michelle Obama's "Let's Move!" initiative to end childhood obesity in a generation. For more information:


Bayer Media Hotline, 1-862-404-5118, or

Carolyn Nagle
Bayer U.S.
Tel: (862) 404-5955

Jessica Biller
Porter Novelli
Tel: (916) 761-6035
Find more information at

Andrew Marshall
United Fresh Start Foundation
(202) 303-3407

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