Bayer Plus Rewards 2021 Program Year Launches

September 27, 2020

Bayer Crop Science announces the continuation of its rewards program featuring a broad portfolio of high-performance products that enable growers across the U.S. to meet the toughest challenges, while earning rewards all season long.

(ST. LOUIS, Sept. 24, 2020) – Bayer Crop Science is proud to announce the launch of the second year for the Bayer PLUS Rewards grower program – a comprehensive portfolio of high-performance seed and crop protection products. The program is designed to provide growers with more flexibility and rewards on eligible purchases all season long.

Within the Bayer PLUS portal, growers can access all their eligible purchases at once and see how they have earned rewards with increased transparency. Enrollment is evergreen, so growers will not need to enroll again into the 2021 program. In addition, the 2021 program has remained consistent with only subtle changes made to maximize the program value for growers.

Josh VanDeWalle, Bayer PLUS Lead adds, “The continuation of the Bayer PLUS Rewards program is an exciting opportunity. Growers have access to additional tools, products and ways to earn more rewards. The 2021 program year will help growers tackle the toughest challenges with more choice, flexibility and simplicity.”

Bayer retail partners are critical to the success of this program. In 2021, we will continue to improve the tools and communication to retail partners around the Bayer PLUS program both in the retail portal and in email communications. This will help build on an important alliance to bring growers more profitable solutions.

“Bayer PLUS Rewards helps retailers provide flexible choices from our broad portfolio of high-performance products. Establishing a strong partnership between Bayer’s sales force, our retailers and customers creates trust and drives positive business results,” says Chris Turner, U.S. Country Division Head.

By visting growers can access the Bayer PLUS Rewards Calculator, which allows them to maximize rewards with this season’s purchases to invest in their operation. The calculator helps to make key input decisions throughout the season, as growers work through their crop protection purchases with their local retail partner.

To be a member of Bayer PLUS Rewards, growers must operate in qualifying geographies and purchase eligible products from an authorized retailer between September 1, 2020, and August 31, 2021. Growers can begin redeeming a portion of their rewards earned during this period as early as May 1, 2021.

An exciting new partnership between Bayer Crop Science and the Climate FieldView™ Platform, an innovative digital analytics tool, will also provide growers with the opportunity to get their data in one place, uncover valuable field insights and help optimize their inputs. With additional ways to utilize products from partner brands, like Valent®, the opportunities to earn more rewards and gain access to premium perks go beyond Bayer.

Visit to see all program details and sign up for Bayer PLUS Rewards now.

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Bayer is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer representative, or visit Crop Science, a division of Bayer, online at

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About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to benefit people by supporting efforts to overcome the major challenges presented by a growing and aging global population. At the same time, the Group aims to increase its earning power and create value through innovation and growth. Bayer is committed to the principles of sustainable development and maintaining what the Bayer brand stands for: trust, reliability and quality throughout the world. In the 2019 fiscal year, the Group employed approximately 104,000 people and had sales of 43.5 billion euros. Capital expenditures amounted to 2.9 billion euros, R&D expenses to 5.3 billion euros. For more information, go to

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Media Contact:
Justin Stewart, Public Relations
BBDO Atlanta
+1 770-891-6890 |

See program terms & conditions for full details. Bayer and Bayer Cross are registered trademarks of Bayer Group. ©2020 Bayer Group. All rights reserved. For additional product information, call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at Bayer CropScience LP, 800 North Lindbergh Blvd. St. Louis, MO 63167.